Pricing, Distributing, and Promoting Products chapter twelve

After reading this chapter, you should be able to: Identify the various pricing objectives that govern pricing decisions, and describe the price-setting tools used in making these decisions. Discuss pricing strategies that can be used for different competitive situations and identify the pricing tactics that can be used for setting prices. Explain the meaning of distribution mix and identify the different channels of distribution. Describe the role of wholesalers and explain the different types of retailing. Identify the various pricing objectives that govern pricing decisions, and describe the price-setting tools used in making these decisions. Discuss pricing strategies that can be used for different competitive situations and identify the pricing tactics that can be used for setting prices. Explain the meaning of distribution mix and identify the different channels of distribution. Describe the role of wholesalers and explain the different types of retailing. Copyright © 2013 Pearson Education

After reading this chapter, you should be able to: Describe the role of e-intermediaries and explain how online shopping agents and online retailers add value for advertisers and consumers on the Internet. Describe the major activities in the physical distribution process. Identify the important objectives of promotion, discuss the considerations in selecting a promotional mix, and discuss advertising promotions. Outline the tasks involved in personal selling, describe the various types of sales promotions, and distinguish between publicity and public relations. Describe the role of e-intermediaries and explain how online shopping agents and online retailers add value for advertisers and consumers on the Internet. Describe the major activities in the physical distribution process. Identify the important objectives of promotion, discuss the considerations in selecting a promotional mix, and discuss advertising promotions. Outline the tasks involved in personal selling, describe the various types of sales promotions, and distinguish between publicity and public relations. Copyright © 2013 Pearson Education

Pricing to Meet Business Objectives process of determining what a company will receive in exchange for its products Pricing Objectives the goals that sellers hope to achieve in pricing products for sale profit-maximizing, market share Copyright © 2013 Pearson Education