Credit Card Business. Where Do Cards Fit? Consumer Banking Needs.

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Presentation transcript:

Credit Card Business

Where Do Cards Fit?

Consumer Banking Needs

Aversion to Risk or Profit?

Modern Role of Cards

Broad Perspective

İdeal World

Typical Retail Banking Structure

Typical Retail Bank Marketing

Preferred Credit Card Structure

Issues and Challenges

Difficulty of Differentiation

Demographic Segmentation

Cluster Segmentation

Matching Features to Segmentation

Active, Trandy, Vibrant, Safe

New versus Existing Accounts

Existing Account Life Cycle

Targeting the Right Incentives to the Right Customer at the Right Time

Existing Account Marketing

Leverage and Complete Value Chain

Identify Most Profitable Customers

Create Strategies to Retain Them

Issues and Challenges

Traditional Reasons for Outsourcing

Why Companies Outsource?

Advantages

Disadvantages

Determine Your Needs

Identify the Potential Benefits

Identify Potential Risks

Management Time

Outsourcing Can Deliver

Issues and Challenges

Risk Management

Which Öne Would You Issue To?

Risk - Application Processing

Issues and Challanges

Sales vs Service Matrix

12% of New US Cards are Booked Online

Customer Service is Moving Online

Why the Call Center?

Retail Distribution Strategy

Communication s Integrated in all Aspects of the Customer Lifecycle

Use of Multiple Channels

How do I Manage the Telemarketing?

Issues and Challenges

Market Forces

Market Forces: Competition

Challenging the Traditional View

Merchant Segment Characteristics

Merchant Scorecard