Sport and the USA 07/12/2012

Learning objectives To recap the nature of sport within the USA. To understand how commercialisation and capitalism have influenced sport in the USA. To understand and explain the significance of the Super bowl in regards to commercialisation.

Spider diagram As a group, how many key words can we think of that relate to sport in the USA? commercialisation Drafts Franchise Religion Violence Frontier spirit Sponsorship Sport in the USA American dream Collegiate sport Pioneer spirit Money Success ‘Win ethic’ Capitalism Individualism Land of opportunity

History of America During the 19th century millions of immigrants left Europe and arrived on the east coast of the USA. ‘Land of opportunity’ Equivalent today – relocating your family to the moon Poor infrastructure/utilities Only possible because of the industrial revolution – creation of sea going vessels. During the 19th century millions of immigrants left Europe and arrived on the east coast of the USA. ‘Land of opportunity’ By 1900 farms and factories were producing more than other country in the world, thus increasing wealth and power. Individualism Capitalism Capitalism directly influences the nature of sport in the USA

Win ethic Watch this video clip: http://www.youtube.com/watch?v=9rFx6OFooCs How do you think this video clip relates to the American ‘win ethic’? Passion Life/death Win at all costs Religious undertones Sport in the USA reflects the country’s culture. European games were adapted to suit their environment and rapidly evolving culture. New games were invented in the ‘land of opportunity’ The pioneering spirit of enterprise and drive needed games that were high scoring and action packed. ‘Win at all costs’ ethic dominates sport in the USA. Very competitive/no draws

The American dream What is the American dream? Watch these clip of President Obama: http://www.youtube.com/watch?v=nv9NwKAjmt0 http://www.youtube.com/watch?v=U6GjNFvLk2M It assumes that anyone can be a success – sport as a vehicle. Also an opportunity for their children to grow up with an education and become professionals. The ‘American dream’ Refers to the idea that prosperity depends on your own ability and hard work, not class. It assumes that anyone can be a success. Sport is a way in which people can achieve success Chance for migrants to achieve better prosperity than in there own countries. Also an opportunity for their children to grow up with an education and become professionals.

the Super Bowl 111.3 million watched the 2012 Super bowl. Estimated cost of 30 seconds of adverts during a commercial break is $2.6 million. Half time is one hour long. TV networks take advantage of the huge TV audience by scheduling independently produced half-time entertainment. Cheerleaders/band marches Second largest food consumption day after Thanksgiving. Super bowl Sunday spectacle. 111.3 million watched the 2012 Super bowl. Estimated cost of 30 seconds of adverts during a commercial break is $2.6 million. Half time at the Super bowl is one hour long and many TV networks take advantage of the huge TV audience by scheduling independently produced half-time entertainment. Cheerleaders/band marches Second largest food consumption day after Thanksgiving.  

Super Rich Drew Brees. Signed a five-year, £62.1 million contract with Saints (£12.4 million per year). Between July 2011 and July 2012 Brees earned £30.7 million thanks to a £23 million signing bonus with his new Saints deal. £3.1 million from Sponsorship Nike, Pepsi, Verizon Communications and Procter & Gamble’s Vicks brand The Saints rewarded their franchise QB in July with a five-year, £62.1 million contract. His £12.4 million per year average salary is the highest in the history of the NFL. That works out at £34,000 a day, £1,415 an hour, £24 a minute.   2012 earnings: Brees ranks No. 1 among the NFL’s highest-paid player between July 2011 and July 2012 with earnings of £30.7 million thanks to a £23 million signing bonus with his new Saints deal. Sponsorship deals: Brees earned £4.6 million in salary during the 2011 and netted an estimated £3.1 million from endorsements and licensing. He is one of the NFL’s most marketable players and has sponsorship agreements with Nike, Verizon Communications and Procter & Gamble’s Vicks brand. He also has a Pepsi deal and is slated to star in a new ad campaign with British boy-band One Direction. The six-time Pro Bowler earned £597823 through group licensing deals and appearances arranged by the players union over the last year, which was tops among NFL players.

‘more money, more money’ Ferrari F458 costs £178,491 Drew Brees can buy 70 Ferraris a year. Chanel bag costs £3,120 Drew Brees can buy 3974 Chanel bags a year. Nike Blazers cost £70 Drew Brees can buy 177,143 pairs of Nike Blazers a year. A pint of milk costs 85p Drew Brees can buy 14,588,235 pints of milk a year.

American football & rugby List the similarities and differences between American football and Rugby: Similarities Differences ‘H’ shaped goals Ball can be thrown forward Same shaped ball Can tackle people without the ball Tackling is aloud Protective clothing Try line/touchdown zone Four quarters Conversions 11 players /15 players Punting/kicking Game stops from an incomplete pass Line of Scrimmage/Scrum

American football & rugby How did sport develop in America? Sports were: Adapted (Ivy colleges) Revised/developed Environment Facilities Need for a result Success Reflects the pioneering/frontier spirit Sports in America developed almost identically to those in England. Sports were developed, revised, adapted and modernised to suit the needs of the people playing them (Americans; individualism; capitalism; success). Facilities, environment

Exam question Q. Identify the economic system of the USA and explain how it influences sport in the USA (5). http://www.ocr.org.uk/images/60326-mark-scheme-unit-g451-an-introduction-to-physical-education-june.pdf