Marketing University Technologies : Linking University Research and Industry Interests Heidjer Staecker, J.D., LLM TreMonti Consulting LLC www.tremonticonsulting.com.

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Presentation transcript:

Marketing University Technologies : Linking University Research and Industry Interests Heidjer Staecker, J.D., LLM TreMonti Consulting LLC

Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.2 Overview

Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.3 University vs. Industry Research - Differences

Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.4 University vs. Industry Research - Differences

Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.5 University vs. Industry Research - Differences

Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.6 Industry Process - Example

Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.7 University vs. Industry Research – Commonalities

Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.8 Potential Opportunities

Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.9 How does one engage with Industry?

Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.10 Why am I talking about Research?

Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.11 Packaging The Technology – The Summary

Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.12 Packaging The Technology – The Summary

Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.13 Packaging The Technology – Additional information

Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.14 Types of Marketing: Passive, Semipassive, Active

Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.15 Resources: How does one find companies & contacts?

Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.16 Pick up the Phone … and dial

Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.17 Someone wants to talk

Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.18 Lets talk about Cash

Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.19 No one is interested

Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.20 IP, NDAs, MTAs, and other mumbo jumbo

Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.21 Your Friend, The TTO

Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.22 Q&A