Automobiles were a big part of the 1920s.

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Presentation transcript:

Automobiles were a big part of the 1920s. Automobiles contributed to the construction of paved roads, along with gas stations and intersections, And root 66. The first automobile was the Model T Ford. 15,077,033 of these vehicles were produced. The last Model T Ford rolled of the assembly line in 1927

Automobiles weren’t the only way of traveling The airplane industry stared out as a mail service for the U.S. Post Office. Although the first flight in 1918 didn’t work out. A number of successful flights soon established the airplane as a peacetime means of transportation

Alternating electrical current The Development of an alternating electrical current made it possible to distribute electrical power efficiently. Along with this came many appliances that changed everyday life American Factories used electricity to run their machines Families used electric refrigerators, cooking ranges, and toasters. These appliances made the lives of housewives easier, freed them for other community activities, and conceded with a growing trend of women working outside the home.

Modern advertisement With new goods flooding the market, advertising agencies no longer just informed the public about products and prices. Brand names became more familiar from coast to coast. Luxury items now seem like necessities One of those “necessities” was mouth wash In 1923, Listerine advertisement convinced readers that without it, a person had a chance of having halitosis, bad breath, and the results could be a disaster.

Installment plan The installment plan allowed the buying of goods on credit. The installment plan created a false sense of prosperity. Many farmers became in debt because they had borrowed money to buy land and machinery so that they could produce more crops during WW1 Some economists and business owners worried that installment buying might be getting out of hand and that it was really a sign of fundamental weakness. Still, most Americans focused their attention on the present, with little concern for the future.

The Roaring Economy of the 1920S The 1920s have been called the Roaring '20s and for good reason. Not only was American culture 'roaring' in terms of style and social trends, but the economy was 'roaring' as well. The decade was a time of tremendous prosperity. Following the end of World War I, the industrial might of the United States was unleashed for domestic, peaceful purposes. Within a few short years, an economic shift took place as the economy transitioned from wartime production to peacetime production. New technologies like the automobile, household appliances, and other mass-produced products led to a vibrant consumer culture, stimulating economic growth. Furthermore, under the administration of three consecutive Republican presidents, the government adopted fiscally conservative policies that fueled private business.

Installment/consumerism The catalog contained literally hundreds of pages featuring products like sewing machines, bicycles, clothing, radios, and just about everything else imaginable. Installment buying, or buying on credit, was also popular, allowing families to purchase large items like automobiles or refrigerators and pay them off gradually over a period of time. Large department stores also became popular during this time. Consumerism can be thought of as the culture surrounding the buying and selling of products. Consumerism came into its own throughout the 1920s as a result of mass production, new products on the market, and improved advertising techniques. With more leisure time available and money to spend, Americans were eager to own the latest items. Advertisers used this to their advantage, often stressing luxury and convenience. Through mediums like radio and print advertisements, consumer culture was more visible than ever before.