Define campaign.

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Presentation transcript:

Define campaign

INTRO TO SOLID GROUND Vision Solid Ground’s vision is a world where everyone has access to land for shelter. Mission Solid Ground’s mission is to change land policy and systems to ensure that more people around the globe have a decent home.

Subthemes Advancing access to land in four primary ways: INTRO TO SOLID GROUND Subthemes Advancing access to land in four primary ways: Security of tenure Gender equality Disaster resilience Slum upgrading

GOALS Internal Build the capacity of our network to lead and execute advocacy campaigns and bring in new supporters through an increased public profile External Improve access to land for shelter by reforming and enforcing implementation of international, multinational, national, and local policy

Defining Advocacy Campaign Advocacy Campaign A set of advocacy, communications and mobilization activities – informed and based on our knowledge and values – that influence norms, policies and practices to achieve lasting change. Global Advocacy Campaign A coordinated set of strategies and activities to accelerate that change across the globe

Engage Decision Makers Campaigning Develop Positions Mobilize Advocates Engage Decision Makers Build Coalitions Communications & Media Multiple tactics, one goal. Advocacy Goal

Solid Ground is a collection of campaigns

Solid Ground is a tool to help us increase our collective impact Solid Ground is a tool to help us increase our collective impact. We will mobilize existing stakeholders (click), new allies (click), to promote strength and stability, advancing access to shelter for millions. Working together as network is not an easy task, but campaigns help networks address common priorities and obstacles and can help us leverage our collective knowledge, resources and expertise.

ENROLLED COUNTRIES D.R. Kenya Brazil Australia South Africa Cambodia Northern Ireland Poland Hungary Romania Bulgaria U.S.A. Macedonia Nepal Mexico D.R. Guatemala Bangladesh Honduras India Cambodia El Salvador Trinidad and Tobago Côte d'Ivoire Philippines Kenya Zambia Brazil Australia will enroll in the campaign and is formally partnering with Cambodia. Lesotho Australia South Africa Argentina