Rodney Fort's Sports Economics

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Presentation transcript:

Rodney Fort's Sports Economics Chapter 4  Team Cost, Profit, and Winning

Table 4-1 Operating Expenses for the Seattle Mariners 1993 to 1998 ($Thousands) (slide 1 of 2) 1994 1995 1996 1997 1998 Baseball Operations Player Compensation $32,612 $20,918 $29,732 $39,313 $43,815 $52,392 Team Operations $5,200 $3,825 $5,219 $4,530 $5,353 $6,281 Scouting/Player Development $6,458 $5,205 $6,030 $6,375 $7,017 $7,606 Other Operating Expenses Kingdome Operations $1,898 $1,388 $1,864 $2,777 $3,383 $3,888 Marketing, Publicity, Ticket operations $3,186 $2,663 $2,819 $4,239 $4,859 $5,990 General and Administrative $5,501 $4,798 $5,385 $6,765 $7,395 $7,430 Net Int. and Other Expenses $411 $178 $1,324 $1,274 $1,197 $1,230 King County Settlement* -$4,204 ML Revenue Sharing Agreement** $613 $3,364 $3,417 Total Operating Expenses $55,266 $34,771 $52,373 $65,886 $76,383 $88,234

Table 4-1 Operating Expenses for the Seattle Mariners 1993 to 1998 ($Thousands) (slide 2 of 2) Other Expenses Signing Bonuses $4,540 $2,049 $5,019 $5,164 $5,025 $3,572 Depreciation and Amortization*** $9,237 $6,176 Total Expenses $59,806 $36,820 $57,392 $71,050 $90,645 $97,982 *One-time settlement in a political agreement between the team and King County. **The so-called “luxury tax” that shares revenues among MLB owners ***Only reported for 1997 and 1998.

Figure 4-1 Hypothetical Short-Run Cost Functions Legend: Based on the Mariners’ example in the text, at attendance of about 2.9 million, total variable costs (TVC) equal $20.8 million, total fixed costs (TFC) equal $65.8 million and their sum, short run total cost (SRTC) equals $86.6 million. The shapes are hypothetical, based on the idea of diminishing returns to variable inputs– at first, adding variable inputs to fixed raises costs as a decreasing rate but, eventually, costs must rise at an increasing rate.

Table 4-2 Fixed and Variable Costs for the Seattle Mariners 1993 to 1998 ($Thousands) (slide 1 of 2) 1994 1995 1996 1997 1998 Short-Run Fixed Costs Player Compensation $32,612 $20,918 $29,732 $39,313 $43,815 $52,392 Signing Bonuses $4,540 $2,049 $5,019 $5,164 $5,025 $3,572 Revenue Sharing Agreement* $613 $3,364 $3,417 Net Int. and Other Expenses $411 $178 $1,324 $1,274 $1,197 $1,230 Depreciation and Amortization** $9,237 $6,176 Short-Run Fixed Costs Total $37,563 $23,145 $36,075 $46,364 $62,638 $66,787 Short-Run Variable Costs Marketing, Publicity, Ticket operations $3,186 $2,663 $2,819 $4,239 $4,859 $5,990 Scouting/Player Development $6,458 $5,205 $6,030 $6,375 $7,017 $7,606 Team Operations $5,200 $3,825 $5,219 $4,530 $5,353 $6,281 Kingdome Operations $1,898 $1,388 $1,864 $2,777 $3,383 $3,888 Short-Run Variable Costs Total $16,742 $13,081 $15,932 $17,921 $20,612 $23,765

Table 4-2 Fixed and Variable Costs for the Seattle Mariners 1993 to 1998 ($Thousands) (slide 2 of 2) Mixed Category General and Administrative $5,501 $4,798 $5,385 $6,765 $7,395 $7,430 Short-Run Total Costs $59,806 $41,024 $57,392 $71,050 $90,645 $97,982 *Pooled sharing began in 1996. **Only reported in 1997 and 1998. Source: Adapted from Table 4-1

Figure 4-2 Hypothetical Winning Percent Production Function MLB in the 1990s Legend: Star players are added to a standard lineup in order to increase winning percent in the long run. The relationship between the number of stars and winning percent, deduced from real-world data on stars and winning over time, is the winning percent production function. For example, adding the first star increases winning percent by .009 (from Table 4-6). Its shape cannot be dictated by diminishing returns since winning percent is a long run choice and all inputs are variable. Limits to managing more and more stars must be the explanation.

Table 4-3 MLB Standings in 2003 (slide 1 of 2) American League Final Winning Percent National League East 1. Yankees 0.623 1. Braves 2. Red Sox 0.586 2. Marlins 0.562 3. Blue Jays 0.531 3. Phillies 4. Orioles 0.438 4. Expos 0.512 5. Devil Rays 0.389 5. Mets 0.410 Central <TB>1. Twins 0.556 1. Cubs 0.543 2. White Sox 2. Astros 0.537 3. Royals 3. Cardinals 0.525 4. Indians 0.420 4. Pirates 0.463 5. Tigers 0.265 5. Reds 0.426 6. Brewers

Table 4-3 MLB Standings in 2003 (slide 2 of 2) West <TB>1. Athletics 0.593 1. Giants 0.621 2. Mariners 0.574 2. Dodgers 0.525 3. Angels 0.475 3. Diamondbacks 0.519 4. Rangers 0.438 4. Rockies 0.457 5. Padres 0.395

Figure 4-3 Hypothetical Long-Run Cost of Winning for MLB in 2008 Legend: Star players are added to a standard lineup in order to increase winning percent in the long run. If the price of stars is known, then the long-run cost of winning percent is also known. For example, buying enough star talent to play 0.429 costs $35 million, and so on (from Table 4.7). The shape of the curve where the total cost of winning percent rises at a decreasing rate at first, but eventually rises at an increasing rate. follows from the same limit to managing more stars that characterized the winning percent production function in Figure 4.2.

Table 4-4 Winning Percents in MLB in 2003 Average Percent Change in Position Increase Needed to Move Up Places 1st-place team 0.593 2nd to 1st 0.040 2nd-place team 0.553 3rd to 2nd 0.037 3rd-place team 0.516 4th to 3rd 0.061 4th-place team 0.455 5th to 4th 0.078 Bottom-ranked teams 0.377

Figure 4-4 Owner Total Revenue for a Given Winning Percent Legend: The relationship between demand, marginal revenue and total revenue in the short run from Chapter 2.

Table 4-5 Winning Percents in MLB 1999 to 2003. Average Percent Change in Position Increase Needed to Move Up Places 1st-place team 0.597 2nd to 1st 0.046 2nd-place team 0.551 3rd to 2nd 0.050 3rd-place team 0.501 4th to 3rd 0.054 4th-place team 0.447 5th to 4th 0.039 Bottom-ranked teams 0.408

Figure 4-5 Total Revenue, Short Run Total Cost, and Profit for Lower- and Higher-Quality Team Choices for a Given Owner (slide 1 of 2)

Figure 4-5 Total Revenue, Short Run Total Cost, and Profit for Lower- and Higher-Quality Team Choices for a Given Owner (slide 2 of 2) , reach a maximum at Legend: In the left-side panel, the difference between revenues and costs for a lower quality team (subscripted L) gives the owner’s short run profits, P(A)L., where P is profit and A is attendance. Losses occur below , reach a maximum at and losses also are incurred if attendance goes beyond . In the right-side panel, a higher quality team will generate higher revenue than a lower quality team and higher costs since higher fixed costs are incurred in order to hire more talent. The owner’s short run profits in this case also are the difference between revenues and costs, P (A)H. Similarly, losses are incurred at too low an attendance level, , they are a maximum at , and losses again occur at too high an attendance level. and losses also are incurred if attendance goes beyond , they are a maximum at , and losses again occur at too high an attendance level, .

Table 4-6 A Hypothetical Production Schedule of Winning Percent MLB in the 1990s Stars Total Winning Percent 0.420 1 0.429 2 0.448 3 0.466 4 0.490 5 0.528 6 0.598 7 0.646 8 0.680 9 0.695 10 0.700

Figure 4-6 The Owner’s Long Run Profit Opportunities Legend: In the long run, the owner compares all possible profits that can be earned from all quality choices in the short run. This is the definition of the long run profit function, P(W), where P is profit and W is winning percent, or team quality. As depicted here, profits are higher at higher winning percents, like 0.375 compared to 0.270. That is, . Profits eventually reach a maximum at W*, that is, , and decline thereafter. In adopting this shape, we assume that, eventually, rising costs of quality overtake rising revenues earned from higher quality teams.

Table 4-7 Hypothetical Total Cost of Winning for MLB Number of Stars Team’s Total Winning Percent Player Annual Salary ($Millions) Total Cost of Team ($Millions) 420 $25 1 429 $10 $35 2 448 $45 3 466 $55 4 490 $11 $66 5 528 $12 $78 6 598 $13 $91 7 646 $14 $105 8 680 $15 $120 9 695 $16 $136 10 700 $20 $156

Figure 4-7 Long Run Profit Opportunity Comparison Big and Small Market Owners Legend: Large market owners and smaller market owners have different profit opportunities. As depicted here, the maximum long run profit for the big market owner is greater than for the smaller market owner, . This also is depicted to occur with the big market owner winning at a much greater level than the smaller market owner.

Table 4-8 Seattle Supersonics Annual Operations Statements, 2000-01 through 2004-05 ($2009) (slide 1 of 3) Revenues 2000-01 2001-02 2002-03 2003-04 2004-05 Ticket Revenue $6,322,893 $32,734,483 $32,642,784 $30,688,944 $31,744,548 Playoff Revenue $0 $2,518,973 $134,833 $9,039,957 National Broadcast Revenue $4,192,764 $32,940,139 $27,953,885 $27,983,980 $27,665,711 Local Broadcast and Sponsor Revenue $3,353,843 $20,480,897 $19,646,688 $18,915,958 $20,234,546 Suite Revenue $1,013,643 $2,107,358 $1,861,992 $2,023,807 $1,489,960 Equity in Earnings of NBA Parnerships $683,694 $2,290,352 $2,816,976 $1,532,441 $2,691,844 Luxury Tax Revenue $10,428,860 $9,739,090 NBA League-Wide Revenue Share $625,147 $772,806 $2,119,732 $14,500,657 $1,911,906 Merchandise Sale $268,374 $1,287,688 $1,421,044 $1,484,932 $2,435,027 Concession Revenue $804,520 $1,144,605 $1,597,964 $2,016,136 Other Revenue $210,523 $121,771 $703,805 $653,811 $514,283 Total $16,670,881 $96,058,987 $100,740,372 $109,256,415 $99,743,918

Table 4-8 Seattle Supersonics Annual Operations Statements, 2000-01 through 2004-05 ($2009) (slide 2 of 3) Costs and Expenses Team and Game Expenses, Net $17,722,927 $68,529,341 $78,267,947 $77,547,645 $81,241,211 Depreciation and Amortization $29,041,833 $48,330,013 $25,933,716 $17,882,653 $12,293,206 General and Administrative $7,740,733 $17,639,447 $18,920,022 $16,541,795 $14,269,289 Local Broadcast and Sponsor Expenses $2,792,008 $12,029,261 $12,055,111 $12,441,237 $4,722,828 Ticket Sales and Operating Expenses $1,169,141 $3,796,714 $4,857,162 $5,168,755 $6,737,187 Arena Expenses $841,111 $1,422,170 $1,440,009 $1,468,050 $1,483,463 Community and Public Relations $588,580 $1,407,985 $1,223,913 $971,472 $1,372,566 Playoff Expenses $0 $1,582,423 $26,442 $193,665 $6,330,722 Cost of Merchandise Sales $547,183 $640,763 $768,251 $886,096 $1,291,849 Other Expenses $871,679 $418,300 $515,970 $425,653 $560,146 Total $61,315,195 $155,796,416 $144,008,543 $133,527,020 $130,302,465

Table 4-8 Seattle Supersonics Annual Operations Statements, 2000-01 through 2004-05 ($2009) (slide 3 of 3) Loss from Operations -$44,644,314 -$59,737,429 -$43,268,170 -$24,270,605 -$30,558,547 Gain (Loss) On Sale of Asset $0 -$785 -$6,960 $17,018 Gain on Interest Rate Swap $301,298 $769,773 Interest Expense, Net -$2,855,613 -$3,368,758 -$3,346,491 -$3,655,314 -$3,292,466 Net Loss -$47,499,927 -$63,106,187 -$46,615,446 -$27,631,580 -$33,064,223 Notes: Schultz took formal financial control of the team on December 15, 2000. The purchase price as $200 million. The team fiscal year reportedly ended on September 30.