Strategy Into Action: Developing A Women’s Health Marketing Plan

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Presentation transcript:

Strategy Into Action: Developing A Women’s Health Marketing Plan Mary Lou Jones, PhD, RN, CNAA, Kim Weiss, MBA, Jaynelle F. Stichler, DNSc, RN, Melinda D. Noonan, MS, RN, Patricia Looker, MA Nursing for Women's Health Volume 6, Issue 1, Pages 32-38 (February 2002) DOI: 10.1111/j.1552-6356.2002.tb00016.x Copyright © 2002 AWHONN Terms and Conditions

Figure 1 Comprehensive Women’s Health Programs Nursing for Women's Health 2002 6, 32-38DOI: (10.1111/j.1552-6356.2002.tb00016.x) Copyright © 2002 AWHONN Terms and Conditions

Figure 2 Duke University Hospital’s Services Awareness and Preference Campaign Nursing for Women's Health 2002 6, 32-38DOI: (10.1111/j.1552-6356.2002.tb00016.x) Copyright © 2002 AWHONN Terms and Conditions