Home-Cooked Family Meals for Less Than $10 Affordable, well-balanced recipes for families of 4-6, including handy shopping lists Ricardo Castellon MD,

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Presentation transcript:

Home-Cooked Family Meals for Less Than $10 Affordable, well-balanced recipes for families of 4-6, including handy shopping lists Ricardo Castellon MD, Karla Finnell JD, MPH, Calin Watt, MSII 8/4/2011

Magnitude of the Problem 37.2% - Obesity prevalence in Tulsa County $854 - Estimated annual medical costs per obese adult in Oklahoma Higher morbidity in association with overweight and obesity Multiple factors lead to obesity, among them reduction in at-home cooking because of modern pressures

The Intervention: Promoting At-home cooking 1.Periodical publication (print + online) – Consumer oriented not expert driven – Balanced recipes from USDA database Locally available ingredients Easy and quick to make Total cost of less than $10 – Healthy eating habits and cooking tips – Shopping list – Distributed at local groceries

The Intervention: At-home cooking promotion 2.In-Store cooking demonstrations –With recipe sampling 3. –Online publication of printed materials –Video tutorials –Links to Online resources

The Implementation Community based research Survey instrument Focus Group Focus groups Pre-test tools Measure impact Social learning theory & marketing Creating partnerships and Fundraising Local grocery stores, local businesses, grants

REFERENCES The Obesity Epidemic ( Behavioral Risk Factor Surveillance System Prevalence Data. ( Accessed 8/3/2011.Prevalence Datahttp://apps.nccd.cdc.gov/BRFSS/ National Conference of State Legislatures ( Accessed 8/3/2011http:// Clinical Guidelines on the Identification, Evaluation, and Treatment of Overweight and Obesity in Adults: The Evidence Report NIH Publication No , 1998 Bray, GA. Lifestyle and Pharmacological Approaches to Weight Loss: Efficacy and Safety. J Clin Endocrinol Metab November; 93(11 Suppl 1): S81–S88 Harnessing the Power of Supermarkets to Help Reverse Childhood Obesity. Robert Wood Johnson Foundation April 2011