MISSION STATEMENT: A mission statement asks.. What is our business?

Slides:



Advertisements
Similar presentations
Topic 2 :: Business Strategies Mrs. Schroeder
Advertisements

Strategic Planning and the Marketing Process
Chapter Two Company and Marketing Strategy
Develop Market Strategies and plan
Learning Goals Explain strategic planning
Strategic Planning and the Marketing Process
Kotler / Armstrong, Chapter 2
Chapter Two Marketing Strategy: Where Marketing Really Begins
Global Edition Chapter Two
Chapter Two Company and Marketing Strategy
What is the purpose of Marketing?
Company and Marketing Strategy Course: Mkt 202 Lecturer: NNA
Company and Marketing Strategy: Partnering to Build Customer Relationships Chapter 2.
Chapter 1 Marketing Strategy Chapter 1 Strategic Market Planning.
Marketing & Company strategy
Objectives Understand companywide strategic planning and its four steps. Learn how to design business portfolios and develop strategies for growth and.
Kotler / Armstrong 11e, Chapter 2 This type of business plan involves adapting the firm to take advantage of opportunities in its constantly changing environment.
Chapter Two Company and Marketing Strategy: Partnering to Build Customer Relationships.
Discussion: How Can Disney Recover?
Company and marketing strategy: partning to build customer relationshp
Strategic Planning: Making Choices in a Dynamic Environment
2- 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter Two Company and Marketing Strategy Partnering.
Chapter 2Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved 1 Chapter 2 Marketing Objectives.
Chapter 2 STRATEGIC PLANNING and the Marketing Process 2-1.
Company and Marketing Strategy: Partnering to Build Customer Relationships CHAPTER 8.
Chapter 2- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Two Company and Marketing Strategy Partnering to Build.
Company and Marketing Strategy: Partnering to Build Customer Relationships 2.
Lecture-6 MGT301 Principles of Marketing. Summary of Lecture-5.
Mission Statement Explain why your are starting your business and what you hope to accomplish.
IMH D EVELOPING G LOBAL S TRATEGIC P LANS Goals Explain the role of strategic planning in international marketing. Discuss the strategic planning.
2- 1 Copyright © 2012 Pearson Education. Chapter Two Company and Marketing Strategy Partnering to Build Customer Relationships.
Strategic Assessment and Plan John J. Sullivan. Introduction any organization can use: for profit, not-for- profit new organization: phases 1 & 2 most.
Company and Marketing Strategy Chapter: 2. Companywide Strategic Planning Strategic Planning The process of developing and maintaining a strategic fit.
STRATEGIC FOCUS AND COMPETITIVE ADVANTAGES. STRATEGIC PLANNING: EVALUATE THE ENVIRONMENT: SWOT ANALYSIS SWOT Analysis Assessment of Organization’s Internal.
Chapter 2 Marketing strategic planning it is more important to do what is strategically right than what is immediately profitable. Philip Kotler.
Copyright 2000 Prentice Hall2-1 Chapter 2 Strategic Planning: Making Choices in a Dynamic Environment.
Copyright 2007, Prentice-Hall, Inc. 2-1 Figure 2-1 Steps in Strategic Planning.
Marketing Management 16 February Company and Marketing Strategy Current Situation, Opportunities, Objectives and Resources – Inputs of Strategic.
Global Edition Chapter 2 Company and Marketing Strategy Partnering to Build Customer Relationships.
Marketing II Chapter 2: Company and Marketing Strategy Partnering to Build Customer relationships
Chapter 2 Marketing Strategy: Partnering to Build Customer Relationships.
Principles of Marketing Global Edition
THE ROLE OF MARKETING IN STRATEGIC PLANNING Chapter 3 Kotler, Bowen, Makens and Baloglu Marketing for Hospitality and Tourism.
Company and Marketing Strategy Chapter Strategic Planning Strategic planning is defined as:  “The process of developing and maintaining a strategic.
MGT 450 Week 1 Develop a Mission Statement NEW Check this A+ tutorial guideline at
Strategic Planning and the Marketing Process
Company and Marketing Strategy
Chapter Two Company and Marketing Strategy
Chapter 2 Company and Marketing Strategy
Chapter 2 Company and Marketing Strategy
Chapter Two Company and Marketing Strategy
Chapter 2 Company and Marketing Strategy
Lecture – 3 Syed Far Abid Hossain
Strategic Marketing Process Week-2 Dr. Ananda Sabil Hussein
Project Activity #3: Refine the value proposition, develop a brand positioning, and discuss brand execution. Value Proposition: Review the value proposition.
Company and Marketing Strategy: Partnering to Build Customer Relationships Chapter 2.
Chapter Two Company and Marketing Strategy
Chapter Two Company and Marketing Strategy
Chapter Two Company and Marketing Strategy
Company and Marketing Strategy: Partnering to Build Customer Relationships Chapter 2.
Chapter Two Company and Marketing Strategy
Global Edition Chapter Two
Principles of Marketing
Chapter Two Company and Marketing Strategy
Chapter 2 Game MC MC MC MC Short Answer
Company and Marketing Strategy
Chapter Two Company and Marketing Strategy
Global Edition Chapter Two
Chapter Two Company and Marketing Strategy
Presentation transcript:

MISSION STATEMENT: A mission statement asks.. What is our business? A statement of the organization’s purpose- what it wants to accomplish in the larger environment. A mission statement asks.. What is our business? Who is the customer? What do consumers value? What should our business be?

MARKET-ORIENTED MISSION: DEFINING A MARKET-ORIENTED MISSION: MARKET ORIENTED Characteristics of a Good Mission Statement: REALISTIC SPECIFIC FIT MARKET ENVIRONMENT DISTINCTIVE COMPETENCES MOTIVATING 1 GOAL 1: EXPLAIN STRATEGIC PLANNING

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2024 SlidePlayer.com Inc. All rights reserved.