Strategic Management StratSim Company “B”

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Presentation transcript:

Strategic Management StratSim Company “B” By Olivia Ortega, Jennifer Kakacek, Nikole Ellison and Jordan Truchan

The “Buzzy” Sports car Hold 100% of the market still Marketed to high income, and singles MSRP $35,652 The “Buzzy”

The “Beaut” Luxury Car We currently hold ?% of the market Marketed toward high income and enterprisers MSRP $33083 The “Beaut”

The “Bachelor” AEV We currently hold 100% of the market Marketed towards eco-conscious consumers and value seekers MSRP $28380 The “Bachelor”

Scorecard Strategy Map Strategic Objectives Performance Measures Initiatives Financial Increase Net Income Increase Stock Sales Increase Sales Increase shareholder value Net Sales Stock Issue/Purchase (%) Increase Sales through Marketing and Production Competition Increase Market Share Dominate markets Focus on New Product and Upgrades Market Share ($ and %) Change in Sales/New Product Advertise New Product and Upgrades to Vehicles Internal Process Increase R&D Increase Advertising Improve Car Ratings Increase Advertising of Products Car Ratings (#) Promotion and Advertising ($) Increase Upgrades Learning and Growth New Product Focus R&D on New Product R&D Expenditures ($) Increase Spending on R&D Scorecard

Scorecard Strategy Map Strategic Objectives Performance Measures Quantitative Financial Increase Net Income Increase Stock Sales Increase Sales Increase shareholder value Net Sales Stock Issue/Purchase (%) Increase by 8% Increase by 6% Competition Increase Market Share Dominate markets Focus on New Product and Upgrades Market Share ($ and %) Change in Sales/New Product Increase by 10% Internal Process Increase R&D Increase Advertising Improve Car Ratings Increase Advertising of Products Car Ratings (#) Promotion and Advertising ($) All ratings above 4 $140 Million on Advertising Learning and Growth New Product Focus R&D on New Product R&D Expenditures ($) $10 Million in R&D (20 Surveys) Scorecard

Product Contribution – Period 10 Product Contribution – Period 10 Firm B Product Contribution Vehicle Per Unit Revenue Per Unit COGS Per Unit Margin Margin Pct. Adv Promo Per Unit Contrib. Contrib. Pct. Bachelor $28380 $22716 $5664 20% $703 $4961 17% Beaut $33083 $28135 $4948 15% $465 $4484 14% Boffo NA Buzzy $31374 $20553 $10821 34% $1414 $9407 30% Total $30252 $24497 $5755 19% $679 $5076 Margins

Net Income

Stock Price

Market Share

END !!!!!!!!!!!!! Cocktails anyone?