Chapter 11 Section 1

Which Branch of Government is the law Making Branch? Focus Question Which Branch of Government is the law Making Branch?

Forming Public Opinions Public Opinion includes the idea people held about candidates and government 1. Personal background Personal Life experiences 2. Mass Media TV, radio, print, movies, phone calls, internet 3. Public Officials Political leaders State their views 4. Interest groups People who share points of view Form interest groups Persuade the public

Components of Public Opinion Direction Positive vs. negative Stability How firm people views are Intensity How strong opinions are Willing to act

Measuring Public Opinions Public opinions poll-survey Pollster- presidential person who conducts polls Random Samples 1,500/sample Men and women All races All ages All income levels Polls Keep in touch with the public Distorting elections

Section 2

Focus Question What is the Mass Media?

Focus Question What is Propaganda?

Propaganda Techniques Testimonials/Endorsements Bandwagon Name-Calling Glittering Generalities Card Stacking Plain Folks Transfer

Directions for Examining Propaganda Image #1 will be examined by partner #1 for each of the 7 stations Image #2 will be examined by partner #2 for each of the 7 stations Both partners will complete the section of the techniques used in your packets For station 5 do not worry about image #3 Both partners will examine station #8 Students will spend 2 minutes/image to complete their pages in their student packet. When all stations have been completed partners will share their findings with one another And then as a class Students will develop their own propaganda message reading a soda brand using two propaganda techniques we have discussed in this lesson.

Types of Media Print Media Electronic Media Newspapers, magazines, newsletters, books Electronic Media Radio, TV, internet Most media outlets are private media outlets Broadcast what people want to hear or will read Larger the audience the more money they make Don’t always tell the most important news 99% Americans own a TV 70% American adults read newspapers

The Medias Impact on Politics and Government Setting the public agenda Media can influence what's important Candidates and Elections TV and Media allow more people to run for office Elected Officials Want the media to portray them as hardworking Media communicates with the public Leak information for publicity Watchdog Role Line between protection and exposure Defense department can limit media

Protecting the media National Security What is better to let the people know exactly what is going on or try to protect them? The media sensors things to protect the people Democracy promotes a free flow of information First Amendment protects the press and speech Libel Times of war Read Hazelwood

Section 3

What are the two types of Media? Focus Question What are the two types of Media?

Interest Groups People who share political views Economic Interest People are biased Can belong to multiple interest groups at once Economic Interest Promotes economic success Labor Unions American Federation Labor (AFL) Public Interest Benefitting the bulk of society Pollution Clean water Safe schools

Interest Groups Other interest Groups Age Race Gender Religion Grey Panthers, NAACP, NOW Interest Groups influence Public Policy Lobbying Political Action Committees Protected by the 1st amendment

Techniques Main goal is to gain as many supports as possible Propaganda Endorsements Media Regulation Interest Groups State and local laws put into place to control the groups Not always very effective

What are the three types of Interest Groups? Focus Question What are the three types of Interest Groups?

Quiz What is public opinion? What is an interest group? What is a pollster? What are the two forms of mass media? What are the 4 roles of the media? What amendment protects interest groups? How do interest groups gain supporters? What is libel? How can interest groups be regulated? What is the main source of Media in the U.S.?