ideas to mobile apps in record time, with enterprise MBaaS PROPRIETARY / CONFIDENTIAL

Why MBaaS? push notifications social integration access controls Enterprise mobile app development is time consuming and complex. API/SDKs user management frontend backend months (too late) database The image on the left describes traditional app development, which is cumbersome and time consuming. With built.io, you dramatically accelerate this app dev lifecycle by having a proven stack that's pre-assembled and allows a developer to "skip forward" and focus efforts and budgets on what's unique about the idea and create the most engaging user interface. virtualization load balancing networking servers storage ✕ PROPRIETARY / CONFIDENTIAL

Solution backend weeks frontend ✓ MBaaS accelerates the mobile app development cycle and removes risk. The image on the left describes the development process when using built.io. This drastically differs from the image on the previous page, which depicted a cumbersome development process without using an MBaaS. This image also connotes that with less steps, you have less risk. PROPRIETARY / CONFIDENTIAL

Customer Benefits what you get how you win reach any device Develop native and cross-platform apps. developer productivity SDKs for JavaScript, iOS and Android. smart push notifications Targeted push notifications to user segments that matter. your perfect cloud Multi-tenant, dedicated, hosted and on-premise options. geolocation Trigger location-based actions. enterprise scalability Start small, think big. Scalable to millions of users. social integration Authenticate via Google Apps, Facebook, Twitter and others. security & privacy Enterprise security. NO snooping or selling your data. This slide lists features of built.io and the benefits they provide to the user. We’ve already talked a little bit about developer productivity in the previous slides, so start with smart push notifications that let you send notifications to specific targeted groups from within built.io, and geolocation with allows the user to target extremely specific locations to send notifications to, using a visual drawing tool to map the area. built.io also has advanced login funtionality, providing AnyAuth which allows any kind of system for login, whether it’s a social login like Facebook, or an enterprise directory login. Cloud Extensions is a full JavaScript container providing a platform for developing custom logic and functionality in your app. On top of all of these, you get deep analytics, not just metering. You can measure virtually any aspect of your application, and user interactions with it. deep analytics Make smart decisions with insights into app usage. unlimited collaboration Collaborate with as many developers as you want. REST APIs Integrate with any web service. custom solutions Dedicated clusters, custom SLAs, integration and development support available. cloud extensions Enhance your application with powerful business logic. PROPRIETARY / CONFIDENTIAL

built.io Delivers Mobile Services for Hybrid Cloud All of these features are now available running on top of VMware’s vCloud Air. vCloud Air is a public cloud platform built on the trusted foundation of vSphere, compatible with your on-premises data center, that includes infrastructure, disaster recovery, and various applications as service offerings. vCloud Air allows you to extend your workloads into the cloud with ease. This means that built.io is now available on a trusted hybrid cloud solution, providing enterprise security and scalability.

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