Executive Summary Event Title: H-1B SWFI Innovative Recruitment Strategies Date: 5/3/2018 Moderator(s): Monica A. Evans, Lily Roberts Speaker(s): Daniel Friend Run of Show Introduction of Presenters 0:27 Objectives 1:20 Recruitment Tools Outreach Partner referrals Word-of-mouth 4:18 Polling Q1: How does your SWFI program recruit participants? (Check all that apply) 17:38 Question 1: How could your SWFI program encourage current participants to talk about the program with friends, family members, and others? 18:30 Elevator speeches Passive recruitment Tailoring materials 20:44 Polling Q2: How much of your recruitment is active? 31:05 Polling Q3: How much of your recruitment is passive? 31:27 Question 2: How could you modify your current materials to be more relevant to SWFI participants? 32:00 Using Data 33:55 Developing and Maintaining Partnerships In-Person Meetings Nurturing Partners Maintaining Partnerships 37:45 Review and grantee questions 49:50 Closing 56:00 As SWFI grantees work to meet their recruitment goals, many factors may arise that make these goals difficult to attain. This interactive webinar was designed to provide strategies that would help grantees achieve their recruitment goals. Subject Matter Expert Daniel Friend explained the importance of creative and flexible recruitment tools to target participants to SWFI programs. Dan also focused on the importance of tailoring recruitment materials to prospective participants and using data to track recruitment efforts. This webinar provided grantees with: Examples of recruitment strategies that grantees can use to meet recruitment goals and increase their program’s name recognition; Strategies for effectively developing and maintaining partnerships to make recruitment easier; And tools for tracking the success of recruitment efforts. This webinar was targeted to SWFI program leads and other SWFI grant staff involved in day to day grant activities for participant recruitment.