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There are roughly 5000 Publically traded U.S. stocks out there…..So how do we keep track of them all?

A stock represents a percentage of ownership in a company. When you INVEST in STOCKS you buy shares of that company. All public companies have stock available to buy. Companies go public because they need to raise money so when investors buy shares of a company that company can use that investment to grow their business.

Found via their TICKER SYMBOL= Stocks ID Symbols are 1 to 4 letters in length Citigroup= C Facebook= FB Bank of America= BAC Apple = AAPL

Stocks divided into SECTORS Financials, technology, Consumer Goods, Health Care, etc. Within these SECTORS they are further divided into INDUSTRIES EX: Sector= Financials Industry= Consumer Banks Every company is listed in a sector within an Industry.

Google Finance Yahoo Finance Your online broker Bloomberg.com Morningstar.com Investopedia.com CNBC.com Links available via the Hawktrade website under investment tools

3 main Indexes that are followed: Dow Jones Industrial Average The Nasdaq S&P main stock exchanges where buying and selling occur: NYSE and Nasdaq

Known as The Dow Created in 1879, collection of 30 prestigious American companies that track economy as a whole. Notable names: Bank of America, IBM, Cisco, HP, Home Depot, Boeing, AT&T, GE, McDonald's, Verizon, Walt Disney, Wal-Mart, JP Morgan, Microsoft, American Express

Known as Nasdaq Began in 1971, Nasdaq is both an index and a stock exchange No human trading, all done by computers Has roughly 5000 stocks in the index and exchange Tech heavy companies: Facebook, Apple, Google

Index of the 500 largest companies, S&P 500= the market on T.V. Created in 1957 Best gauge for overall direction and health of the economy. S&P has many stocks that are also in the Dow, Nasdaq. Companies weighted by market cap (# of shares times the share price) Apple: Million shares at $693 a share= 648 Billion market cap Apple= 5% of S&P 500

3 main indexes are simply an easy way to gauge the performance of stocks as a whole without looking at 5000 individual stocks. There are many other indexes out there that track every sector and type of stocks. The best way to start understanding stocks is to begin with what you know!

Facebook: Current Price= $22.00 Market Cap= 47.13B What's FB worth???

A stock is worth whatever your willing to pay for it. Different people value stocks worth differently. Current stock prices reflect future expectations of that stock, not the past performance.

GOOGLE: $ VS.YAHOO: $15.77 Although share of Google costs 44 times more than Yahoo, GOOGLE is the cheaper stock! Its much more than the price.

Monetary policy used by US Central Bank (Fed) to help stimulate the economy Aims to keep interest rates low, which incentivizes people to put their money in the stock market rather than U.S. treasuries. Fed buys US treasury bonds from banks, who look to loan it out to businesses or individuals. Hopes to stimulate economic growth through investment and spending,

Maximum Employment Price Stability (low inflation)

THE BUYING DETAILS FED will start buying mortgage- backed securities totaling $23 billion over September. Following September, FED will begin buying $40 billion a month with no ending point. Continued long term treasury buying of 82B a month through 2013 Fed funds rate will remain low at least through 2015 SIMPLY STATED FED hopes to improve employment by putting more money in the economy with no end date. Results in the stock market going higher. Hurts US dollar Helps Gold (Hedge against inflation)

Reaction to Bernanke Airtime: Fri. 14 Sept. 12 | 11:30 AM ET

BERNANKE'S TAKE QE3 helps economy b/c higher stock prices make people feel better and want to spend more. Keep mortgage rates low to encourage home buying and increase current home values. Monetary policy will continue until unemployment is around 7% with inflation being no more than 3% POSS. SIDE EFFECTS? Future inflation or hyperinflation Oil price increase will hurt the average consumers pocket. Weaker dollar will hurt U.S. imports False sense of security about health of the economy

Cant fight the FED, so BUY EVERYTHING? Can monetary policy take the place of no fiscal policy( ie: Lowered tax rate) Does lower interest rates= better employment= improved stock prices? Purchasing power of US dollar, cost of everything else (oil.) Economy slows drastically when gas gets to $4 a gallon Economy hasnt reflected the market for 3 years

DEBATE

Upgrades 4G LTE capability Thinner, taller screen Upgraded processor New Google free map app

IPhone 5 pre-sale orders are sold out. Apple is expected to average 23% growth in earnings over the next 5 yrs. Can they regain market share from Android Will future IPhone/ Ipad upgrades be significant enough? Where will Apple be in 2016? $500 or $1000

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