FORMULA FOR SUCCESS Product/Brand Assortment Value Convenience

BRAND ASSORTMENT

MERCHANDISE 2002 Mix Accessories Footwear Home Children’s Women’s

VALUE The Value Equation Price Quality Ease of Purchase

Marketing “Value”: Super Saturday

CONVENIENCE Accessible store locations Knowledgeable and friendly Associates Customer friendly store layout In-stock on color and size Central checkout Shopping cart/stroller

Positioned To Serve Customers Who Shop Department Stores As Well As Discount Stores want more value Kohl’s The Middle Market Customer Customers Trading Up to Buy Name Brand Discounters

GOING PLACES 1992 - 2001 States 2002 -2003 New States ND MN SD WI NY MA MI CT IA PA NE NJ NV IN OH DE CO IL WV CA MD KS MO VA KY NC TN OK AZ AK GA TX 1992 - 2001 States 2002 -2003 New States

STORE GROWTH Sq. Ft. Growth 23% 20% 25% 21% 24% 26% 19% 20% 20% 22 457 537 Existing Stores (Opened more than 12 months) Store Closings New Store Openings (Opened less than 12 months) 457 382 320 259 213 182 150 128 22 Sq. Ft. Growth 23% 20% 25% 21% 24% 26% 19% 20% 20%

SALES GROWTH MARKET SHARE LET'S TALK ABOUT THE TOP LINE - SALES TAKING MARKET SHARE IS WHAT KOHL'S IS ALL ABOUT INCREASING MARKET SHARE IN EXISTING MARKETS EXPANDING INTO NEW MARKETS AND TAKING SHARE FROM COMPETITION RESULT OVER THE LAST 5 YEARS HAS BEEN TO INCREASE OUR SALES AT A 26.7% CAGR COMP STORE SALES INCREASES OVER THE LAST 5 YEARS HAVE RANGED FROM 7.9% TO 11.3%, AVERAGING 9.2%. ($ Millions)

2002 YTD Comparable Store Sales Kohl’s vs. Direct Competitors 2001 YTD PERFORMANCE TAKE A MINUTE TO UPDATE YOU ON FIRST-HALF TOUGH ECONOMIC ENVIRONMENT IN SPITE OF THAT, WE CONTINUE TO DRIVE MARKET SHARE. WHILE OTHER TRADITIONAL DEPARTMENT STORES ARE RUNNING COMPS BELOW LY, WE HAVE BEEN ABLE TO RUN A MID-SINGLE DIGIT COMP INCREASE. ALL REGIONS THROUGHOUT THE COMPANY ARE RUNNING POSITIVE COMPS. 2002 YTD Comparable Store Sales Kohl’s vs. Direct Competitors (%)

Ad: Family

Ad: The Beach

BUYING OFFICE ORGANIZATIONAL CHART

MERCHANDISE ANALYST Sales and Inventory Levels for Stores Pre-Season, In-Season, Post-Season Analysis Budget and Plan for New Store Openings Participate in System Upgrade Training Sessions Allocation of Fashion and Basic Merchandise

MERCHANDISE ANALYST TRAINEE PROGRAM 1 week General Orientation 2 Week Store Assignment 6-9 Weeks of Job-shadowing and Classroom Training Mentor Program

Store Team Structure

STORE MANAGEMENT TRAINEE 4-5 month executive training program A combination of hands-on and computer based training Upon completion of training you will be placed as an Assistant Store Manager at one of Kohl’s 457 stores Learn all aspects of Store Management including: Freight Flow Merchandising Advertising Customer Service Tracking sales Trends

SUCCESSFUL CHARACTERISTICS Independent Thinkers Thrive on Responsibility Flexible Leadership Skills

We’re Going Places… Are You Ready? www.kohlsoncampus.com