Xebec Communications Advertising & Digital Marketing Agency

5 Must-Haves SEO Strategies for 2018: Want to stay ahead of the competition? Check out these must- haves SEO strategies in 2018: Secure HTTPS Protocol Voice Search Media Monitoring Behavioural Aspects Visual content

Secure HTTPS Protocol In 2017, website owners changed the protocol of their websites to HTTPS from HTTP. And they will keep doing the same this year (2018). At present, having HTTPS protocol on your site is vital. In short, websites those work on the HTTP are today marked as unsecure, and dropped in search results.

Voice Search Voice Search is already used regularly by over 50 percent of teenagers & nearly 40 percent of adults. And these searches account for nearly a 5th of all requests. Also, the number of voice request is growing. It is quite probable that in future your targeted audience will employ voice search, which means you should take of optimizing your website.

Media Monitoring It is no wonder that a lot of users make choices as per feedback & overall brand recognition on the web. Hence, the image of the website or service should be clean & attractive. In 2018, it'll be essential to keep a close eye on the information space (mentioning the company in discussions, publications, etc.) You can find assistance from Google Alerts or Mention services & get notices whenever the name of your company is cited in any publication.

Behavioural Aspects The following indicators affect search engine optimization: Time spent on the site Average page depth: how many pages user explored Bounce rate: how many visitors left the page quickly Conversion actions: adding to the shopping cart, filling in forms, etc. These engagement indicators shows to search engines which pages are engrossing and helpful to users, and which ones are not. Hence, it is essential to monitor the usability of your website and improve it.

Visual content Visual search is an amalgamation of technical innovations & accomplishments in user experience that can bring search to a whole new level. These days, the web is turning out to be more & more visually oriented. Leading technology firms like Amazon and Google are already developing influential visual search engines in an endeavor to make the most of this trend.

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