Customer Relationship Management

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Presentation transcript:

Customer Relationship Management

Customer Relationship Management Q1.Define customer relationship management & what are the different factors that influence buying behaviour? Q2. Discuss consumer purchase decision process giving one real time example Q3. State the importance of customer relationship building. State the different levels of relationship marketing & tools used to develop strong customer bondage Q4. What do you mean by customer interaction management? Discuss the routes & factors influencing CIM

Q5. What do you mean by a loyal customer & discuss loyal customer ladder? Q6. Please write a short note on Customer Life Cycle. Q7. Please write a short note on Disadvantages of CRM with Indian context. Q8. Explain the two dimensions to CRM – Customer facing and Company facing