Instructor LISA Galina PhD. in Economics Free International University of Moldova Office Hours : By Appointment Only, Of. 229 Contact Telephone (mob.): +37369336628 Contact Email: lgalina@ulim.md

Syllabus aims and objectives design and implement the best combination of marketing efforts to carry out a firm's strategy in its target markets. develop the student's understanding of how the firm can benefit by creating and delivering value to its customers, and stakeholders, and skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion. enhance students` problem solving and decision making abilities by learning how to leverage strategic marketing analysis to inform tactical marketing mix decisions while providing them with a comprehensive framework to evaluate marketing decisions and to create successful marketing initiatives. guide students to expand their knowledge of the marketing industry while increasing their awareness of the strategic and tactical decisions behind today’s top performing brands.

Learning Outcomes Knowledge Skills Competencies Understand the role of marketing in the economy generally and within the enterprises particularly Describe the main components of marketing policies Skills Adapt to the modern markets with the updated software’s and break down the informed work style Learn practical and technical skills relevant to the industry, enabling to deal with a range of complex situations and problems. Ability to identify and develop connections between different areas of business Competencies Team working To make correct and motivated decisions To set up correct and argued objectives To collect statistic and marketing data

Prerequisites ECTS Credits: 5 Microeconomics Applied Mathematics in economy Academic skills and communication ECTS Credits: 5