...ujutro se budim i pijem svoj Nestle kakao ili Nescaffe, jedem Nestle muesle, oblačim Levis traperice, Benneton majicu dok slušam muziku na Sony CD playeru,

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Presentation transcript:

...ujutro se budim i pijem svoj Nestle kakao ili Nescaffe, jedem Nestle muesle, oblačim Levis traperice, Benneton majicu dok slušam muziku na Sony CD playeru, stavljam Siemens mobitel u torbu, ulazim u tatin Peugeot i krećem u školu, tamo pod odmorom pijem Coca Colu …..

Što je slično ovim nabrojenim kompanijama? Kako se zovu takve kompanije ili tvrtke?

MULTINACIONALNE KOMPANIJE

→ kompanije koje imaju svoje podružnice u više zemalja

pojava – između dva svjetska rata

Osnovna obilježja umreženi model upravljanja sjedišta – SAD, I Azija, Z Europa, Kanada

Prostorni raspored sjedišta MNK (od prvih 500)

više od 130 zemalja

30000 restorana, 119 zemalja

podružnice – slabije razvijene zemlje → geslo - što niži troškovi, a što viša dobit

raspodjela proizvodnje po pogonima ostvaruju polovicu svjetske trgovine jak društven utjecaj

Vodeće multinacionalne kompanije prema prihodima 2012. godine Rang MNK Država Djelatnost Prihod (mlrd. USD) 1. Royal Dutch Shell UK/Nizozemska nafta 481,7 2. Walmart Stores SAD maloprodaja 469,2 3. Exxon Mobil 449,9 4. Sinopec Group Kina 428,2 5. China National Petroleum 408,6 6. BP UK 388,3 7. State Grid Corporation of China 298,4 8. Toyota Japan automobilska industrija 265,7 9. Volkswagen Njemačka 247,6 10. Total Francuska 234,3

Vodeće multinacionalne kompanije prema profitu 2012. godine Rang MNK Država Profit u mlrd USD 1. Exxon Mobil SAD 44,9 2. Apple 41,7 3. Gazprom Ruska Federacija 38,1 4. Industrial&Commercial Bank of China Kina 37,8 5. China Construction Bank 30,6 6. Volkswagen Njemačka 27,9 7. Royal Dutch Schell UK/Nizozemska 26,6 8. Chevron 9. Agricultural Bank of China 23,0 10. Bank of China 22,1