Coty, Chloé Perfume Cosmetics & Personal care, France Background. The overall objective was to increase Chloé perfume’s brand awareness and sales during the Christmas shopping period. Idea. The campaign consisted of two creatives which were pre-tested and improved thanks to Clear Channel France’s 360° tool. One campaign promoted the modern and seductive side of the perfume and one promoted the freshness and natural side of it. Clear Channel in France enabled Coty to benefit from a powerful nationwide network: 100% backlit 8sqm faces 30% of the faces were located in Paris Covered 86% of the beauty shops Ran on the prestigious outdoor digital screen of La Défense mall. Results. 32% recall for women under 35 years old 85%+ liked the campaign and associated it with the brand’s core values, i.e. femininity, luxury and modernity.

Exposed panelists who have recalled the campaign Coty – Chloé Perfume Cosmetics & Personal care – France Coverage National Media agency Havas Creative agency - Specialist agency Environment & formats 8sqm roadside billboards Spectacular digital screen Mall (La Défense) Number of faces 2,729 in 45 cities of over 120,000 inhabitants Target audience AB+ women aged 25-34 Audience figures/Research (Reach, Frequency) Audience: 15 635 437 Coverage: 78% Frequency:12.6 Date & Duration 20-26 December 2011 Purchase intent results: Exposed panelists who have recalled the campaign Non exposed panelists Media - Share of spend Outdoor 76% Print 24% OOH spend €1,550K (gross) Source: Ipsos ASI