Operation Management

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Operation Management

Operation Management CASE STUDY (20 Marks) The demand for a product generally tends to follow a predictable pattern called the PLC. Product life cycle has been defined as an attempt to recognise different distinct stages in the sales history of the product and a generalised model of sales and profit trends for a product class or category over a period of time” The various stages are introduction, growth, maturity saturation and decline.

Answer the following question. Q1. Explain the growth stage in brief Q2. Explain the saturation and decline stage in brief

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