Strategic Alliances. Strategic Alliances A Continuum of Strategic Alliance Relationships Weak & Distant Strong & Close Mutual Service Consortia Joint.

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Presentation transcript:

Strategic Alliances

A Continuum of Strategic Alliance Relationships Weak & Distant Strong & Close Mutual Service Consortia Joint Venture; Licensing Arrangement Value-Chain Partnership

Examples of Strategic Alliances Joint Venture Network Consortia Alliance Trade Association Interlocking Directorate

Motivation for Strategic Alliances Technology Exchange Global Competition Industry Convergence Economies of Scale and Reduction of Risk

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