Online personalized advertisement, website n application

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Presentation transcript:

Online personalized advertisement, website n application Prepared by: Celeste Ng Date: May, 2016 Source: as shown

Internet-based Advertising – tailored to interest & needs Source: Thorp, Justin, 2015. “11 Examples of Online Personalization You Love”. URL: https://www.addthis.com/blog/2015/01/20/examples-of-personalization/#.VzL6Xctf1tU .

Retargeting Advertising – based on previous visit of a website Source: Thorp, Justin, 2015. “11 Examples of Online Personalization You Love”. URL: https://www.addthis.com/blog/2015/01/20/examples-of-personalization/#.VzL6Xctf1tU .

Source: http://www.msn.com/zh-tw/health/topic/ Retargeting Advertising

Source: http://www.msn.com/zh-tw/health/topic/ Retargeting Advertising

Personalized Recommendation – Prior behavior + others’ similar behavior Source: Thorp, Justin, 2015. “11 Examples of Online Personalization You Love”. URL: https://www.addthis.com/blog/2015/01/20/examples-of-personalization/#.VzL6Xctf1tU .

Personalized Recommendation – Prior behavior + others’ similar behavior Source: Thorp, Justin, 2015. “11 Examples of Online Personalization You Love”. URL: https://www.addthis.com/blog/2015/01/20/examples-of-personalization/#.VzL6Xctf1tU .

Personalized Newsfeed – my interest + my friends/groups Source: Thorp, Justin, 2015. “11 Examples of Online Personalization You Love”. URL: https://www.addthis.com/blog/2015/01/20/examples-of-personalization/#.VzL6Xctf1tU .

Personalized homepage - my interest + my business contacts Source: Thorp, Justin, 2015. “11 Examples of Online Personalization You Love”. URL: https://www.addthis.com/blog/2015/01/20/examples-of-personalization/#.VzL6Xctf1tU .

Personalized Shopping – personal style Source: Thorp, Justin, 2015. “11 Examples of Online Personalization You Love”. URL: https://www.addthis.com/blog/2015/01/20/examples-of-personalization/#.VzL6Xctf1tU .

Personalized Shopping – personal style Source: Thorp, Justin, 2015. “11 Examples of Online Personalization You Love”. URL: https://www.addthis.com/blog/2015/01/20/examples-of-personalization/#.VzL6Xctf1tU .