Community Video for Nutrition Guide : Using Community Video for Health, Nutrition, and Agriculture Kristina Granger kgranger@jsi.com

SPRING is a 5-year USAID-funded global nutrition project Strengthening Systems for Nutrition Linking Agriculture & Nutrition Catalyzing Social and Behavior Change Preventing Anemia In 2012, DG and SPRING entered into a partnership for SPRING to provide DG with nutrition-related technical assistance and jointly test the feasibility of incorporating nutrition into the Digital Green model that was previously focused on agriculture. SPRING is a global USAID-funded nutrition project comprised of five globally respected nutrition and public health organizations (listed on the slide). SPRING focuses on 4 main pillars which are: strengthening systems for nutrition, linking agriculture and nutrition, and preventing anemia and stunting among women and young children through effective social and behavior change communication.

Why Community Video for Nutrition? An approach by the community for the community Blends innovative, low- cost, accessible technology with human- mediated interpersonal communication techniques SPRING has tested the approach in India and Niger SPRING and DG see this community-led video approach, with videos created by the community for the community, as a revolutionary tool for nutrition and health behavior change which blends innovative, low-cost, accessible technology with the strength of human-mediated interpersonal communication techniques. Although video provides a point of focus in this model, it is people and social dynamics that ultimately ensure its effectiveness. The model leverages people-based extension (community health, agriculture, or other) systems functioning through existing social organizations and other structures, and uses video as a tool for engagement, empowerment, motivation, and connection as community members come together and discuss topics relevant to their everyday lives. Ultimately the approach responds to a demand for greater nutrition knowledge and health education in rural communities and empowers community members and groups to develop and disseminate this information.

The steps outlined in the Community Video for Nutrition Guide: Rapid formative research Prioritization of video themes Video production training Adaptation of a 2-day MIYCN and hygiene training package Video dissemination and data collection training Production of videos Pretesting/finalization of videos Dissemination of videos Home visits and follow-up Quality assurance/supervision

Rapid formative research to identify priority practices and barriers/facilitators of behaviors So to detail the steps in the process: The model begins with rapid formative research in order to identify the priority nutrition-related practices to focus on and the related barriers and facilitators to practicing those behaviors. The research is done with heavy community engagement and utilizes existing partner staff to encourage buy-in and local participation.

Simple 2-day nutrition “sensitization” training for community agents and project staff SPRING developed a simple 2-day nutrition sensitization training that was adapted from the globally recognized UNICEF Community-infant young child and nutrition training package that is then further adapted based on the results of the formative research. This training is conducted alongside week long technical trainings for video production and dissemination teams that are chosen out of local community members, volunteers, and/or local partner NGO staff

Selection of video content/design of storyboards The teams develop storyboard collaboratively using technical assistance from partners and other tools developed as part of the approach to ensure technical accuracy.

Recruitment of community video “stars” The teams develop storyboard collaboratively using technical assistance from partners and other tools developed as part of the approach to ensure technical accuracy.

Production of videos The teams develop storyboard collaboratively using technical assistance from partners and other tools developed as part of the approach to ensure technical accuracy.

Production of videos The teams develop storyboard collaboratively using technical assistance from partners and other tools developed as part of the approach to ensure technical accuracy.

Dissemination of videos: the equipment The teams develop storyboard collaboratively using technical assistance from partners and other tools developed as part of the approach to ensure technical accuracy.

Dissemination of videos in community groups The teams develop storyboard collaboratively using technical assistance from partners and other tools developed as part of the approach to ensure technical accuracy.

Monitoring and supportive supervision The teams develop storyboard collaboratively using technical assistance from partners and other tools developed as part of the approach to ensure technical accuracy.

SPRING and Digital Green in India 2013 State – Odisha District – Keonjhar Blocks - Patna & Ghatagaon Villages – 30 (18 in Patna & 12 in Ghatagaon)

10 Prioritized video topics in India include Hand washing with soap The First 1000 Days Iron folic acid supplements during adolescence and pregnancy Maternal diet and food taboos Maternal workload during pregnancy Exclusive breastfeeding Managing breastfeeding by working mother Introduction of complementary food for the baby after six Age appropriate complementary feeding for babies 6 to 24 months Dietary diversity Initial video topics are then decided on using the results of the formative research and after further consultation with local community stakeholders and partners familiar with the context.

SPRING/Digital Green Program in Niger - 2015 The collaboration was established between SPRING/Digital Green and 3 USAID/Niger programs - REGIS-ER (NCBA CLUSA), LAHIA (Save the Children) & Sawki (Mercy Corps) Involved 80 established Hausa-speaking community groups, in 20 villages in the Maradi Region Niger In collaboration with Digital Green, REGIS-ER, Save the Children and Mercy Corps, the Niger proof of concept was implemented in a total of 80 community groups over the course of one year in 20 villages in Maradi region, Niger between January and December 2015. Focused on the development and dissemination of 10 videos by community facilitators working with 4 distinct groups in each participating village

10 Prioritized video topics in Niger include Importance of hand washing with soap Importance of the first 1000 days Active (responsive) feeding Importance of exclusive breastfeeding (EBF) EBF for on demand feeding and working mothers Introduction of complementary food for the baby after 6 months Age appropriate complementary feeding for babies 6 to 24 months Maternal and adolescent girls diet Animal and human contamination, diarrhea and management Dietary diversity & resilience The teams develop storyboard collaboratively using technical assistance from partners and other tools developed as part of the approach to ensure technical accuracy.

Community Video for Nutrition Guide www.spring-nutrition.org/ Publications/series/ community-video-nutrition-guide   As a result of these positive proofs of concept, SPRING completed a Guide for developing a Community Video for Nutrition Intervention which is available on the SPRING website.

Thank you! kristina_granger@jsi.com ● peggy_koniz-booher@jsi.com www.spring-nutrition.org/community-video