Work: Concept Your company develops and manufacture pocket PC to the global markets. New products are selling fairly good and on time delivery is on acceptable level. New product concepts are usually selling good in Europe and Americas but Asia region is not selling good. Europe and Americas regions product offers what user segments are expecting but in Asia something does not work. You have a task to improve your company’s PLM so that it will better offer what Asia markets are asking. What is the data you would need? After you have defined the data you need then make actions to improve situation.