Introduction to the International World of Intellectual Property (IP) Hanoi, October 24, 2017 Peter Willimott Senior Program Officer WIPO Singapore Office

What is IP? Patents for the way it works Registered trademark for the logo Registered trademark for the word Copyright protects the icons Registered design to protect the aesthetic appearance

What is IP? Two “families’ of IP: Registered IP and Non-registered IP Registered IP requires an application to the IP Office who will assess the application and make a decision if the invention, trademark or design meets the requirements for registration: Patents protect inventions i.e. how things work Trade marks protect brands, names and logos Designs protect the way something looks i.e. the ornamental or aesthetic aspect of an article Geographical Indication (GI) is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin Plant Variety Protection protects new varieties of plants

What is IP? IP that does not require registration (in most countries): Copyright is a legal term used to describe the rights that creators have over their literary and artistic works. Works covered by copyright range from books, music, paintings, sculpture, and films, to computer programs, databases, advertisements, maps, and technical drawings. In the majority of countries, and according to the Berne Convention, copyright protection is obtained automatically without the need for registration or other formalities.

Why is IP an Important Business Tool? For the SME, IP can: become a valuable financial asset that can bring in new revenue streams be used as a basis to secure finance deter counterfeiters and imitators reward innovation and creativity

How to Register IP The IP system is based on national IP laws and procedures As a result to obtain protection for an invention (patent or utility model), trademark or design you need to apply to the National Office of Intellectual Property (NOIP) The NOIP will assess the application based on Vietnamese law and decide whether or not to grant you the right The right will have effect in Vietnam only To obtain protection overseas is where the World Intellectual Property Organization (WIPO) plays a role…

WIPO Mission “To lead the development of a balanced and effective international intellectual property (IP) system that enables innovation and creativity for the benefit of all.” Our goal is to make IP work. For everyone.

Introducing WIPO – the World Intellectual Property Organization Specialized agency of the United Nations 191 Member States ie around 97% of all countries 250+ accredited observers Secretariat based in Geneva, Switzerland Over 1,300 employees from > 100 countries Over 90% self-financed through fee-paying services

WIPO Singapore Office 6 Staff Members Act as WIPO’s service centre for the ASEAN region Deliver IP Office business solutions Key role is to promote WIPO’s global services to protect IP across borders (Madrid, PCT and Hague)

World Patent? Patent There is no such thing as a “world patent”

Trademark World Trademark? There is no such thing as a “world trademark”

World Design? Design There is no such thing as a “world design”

Protection Options The national route - file application/s with the IP Office of each country in which protection is sought ¥¥¥ -- in Japanese ¥ ¥ ¥ - RMB - in Mandarin ₩ ₩ ₩ - KRW - in Korean $$$ - USD - in English

WIPO Global IP Services Independent Filings vs WIPO Registration Systems SIMPLER! International Bureau of WIPO

WIPO Global IP Services Businesses and innovators need easy, cost-effective ways to protect their inventions, their brands, and their designs in multiple countries. WIPO offers a range of global services for protecting intellectual property (IP) across borders: Trademarks: Madrid (protection in up to 116 countries) Patents: Patent Cooperation Treaty (protection in up to 152 countries) Industrial Designs: Hague (protection in up to 66 countries)

WIPO Global IP Services International protection of an IP asset with one application, in one language, in one process. Note: WIPO does not make an assessment on the registrability of your trademark, invention or design. This is done by the IP office in each country you want protection in…

Thank you! Peter Willimott Senior Program Officer WIPO Singapore Office Email: singapore.office@wipo.int WIPO Website: http://www.wipo.int/ WIPO Singapore Office (WSO): http://www.wipo.int/singapore/