Kotler / Armstrong, Chapter 20 According to social critics of marketing, prices are higher than they should be because _____. distribution costs too much promotion costs too much markups are too high all of the above

Kotler / Armstrong, Chapter 20 According to social critics of marketing, prices are higher than they should be because _____. distribution costs too much promotion costs too much markups are too high all of the above

Kotler / Armstrong, Chapter 20 Which of the following is not a criticism of marketers? They use deceptive practices. They cause prices to be high. They’re making efforts to be more socially responsible. They use high-pressure selling techniques.

Kotler / Armstrong, Chapter 20 Which of the following is not a criticism of marketers? They use deceptive practices. They cause prices to be high. They’re making efforts to be more socially responsible. They use high-pressure selling techniques.

Kotler / Armstrong, Chapter 20 Deceptive practices fall into three groups: _____, _____, and _____. product; pricing; people pricing; promotion; packaging promotion; packaging; place (distribution) positioning; packaging; promotion

Kotler / Armstrong, Chapter 20 Deceptive practices fall into three groups: _____, _____, and _____. product; pricing; people pricing; promotion; packaging promotion; packaging; place (distribution) positioning; packaging; promotion

Kotler / Armstrong, Chapter 20 Marketers argue that companies avoid using deceptive practices in the long run because such practices _________. harm relationships with customers cost too much due to litigation could lead to sanctions by the FTC lead to higher profits

Kotler / Armstrong, Chapter 20 Marketers argue that companies avoid using deceptive practices in the long run because such practices _________. harm relationships with customers cost too much due to litigation could lead to sanctions by the FTC lead to higher profits

Kotler / Armstrong, Chapter 20 “Puffery” is defined as innocent exaggeration for effect. true false

Kotler / Armstrong, Chapter 20 “Puffery” is defined as innocent exaggeration for effect. true false

Kotler / Armstrong, Chapter 20 Which of the following is a complaint about marketed products? Products are well made. Products are always safe. Services are performed as expected. Products do not deliver the benefits promised.

Kotler / Armstrong, Chapter 20 Which of the following is a complaint about marketed products? Products are well made. Products are always safe. Services are performed as expected. Products do not deliver the benefits promised.

Kotler / Armstrong, Chapter 20 Causing products to become obsolete before they actually need replacement is known as _____. product turnover promotional wearout planned obsolescence replacement technology

Kotler / Armstrong, Chapter 20 Causing products to become obsolete before they actually need replacement is known as _____. product turnover promotional wearout planned obsolescence replacement technology

Kotler / Armstrong, Chapter 20 Continual advertisement messages of materialism, sex, power, and status are referred to as cultural pollution. true false

Kotler / Armstrong, Chapter 20 Continual advertisement messages of materialism, sex, power, and status are referred to as cultural pollution. true false

Kotler / Armstrong, Chapter 20 Marketers create human needs. true false

Kotler / Armstrong, Chapter 20 Marketers create human needs. true false (Marketers may influence human wants. Needs are influenced by a person’s culture, family, peer groups, religion, ethnic background, etc.)

Kotler / Armstrong, Chapter 20 An organized movement of citizens and government agencies to improve the rights of buyers in relation to sellers is _____. consumerism social pollution relativism de-marketing

Kotler / Armstrong, Chapter 20 An organized movement of citizens and government agencies to improve the rights of buyers in relation to sellers is _____. consumerism social pollution relativism de-marketing

Kotler / Armstrong, Chapter 20 Consumers have not only the _____ but also the _____ to protect themselves and not leave this to others. truth; hope product; services product; price right; responsibility

Kotler / Armstrong, Chapter 20 Consumers have not only the _____ but also the _____ to protect themselves and not leave this to others. truth; hope product; services product; price right; responsibility

Kotler / Armstrong, Chapter 20 Environmentalism began by environmentalists in the _____. 1920s 1950s 1960s 1990s

Kotler / Armstrong, Chapter 20 Environmentalism began by environmentalists in the _____. 1920s 1950s 1960s 1990s

Kotler / Armstrong, Chapter 20 Environmentalists are against marketing and consumption. true false

Kotler / Armstrong, Chapter 20 Environmentalists are against marketing and consumption. true false (Environmentalists simply want people and organizations to operate with more care for the environment.)

Kotler / Armstrong, Chapter 20 The “third wave” of environmentalism is being driven by _____, with the goal of achieving environmental sustainability. law firms environmentalists the public opinion companies

Kotler / Armstrong, Chapter 20 The “third wave” of environmentalism is being driven by _____, with the goal of achieving environmental sustainability. law firms environmentalists the public opinion companies

Kotler / Armstrong, Chapter 20 A company’s _____ provides a framework for pollution control, product stewardship, and environmental technology. environmental plan pollution policy sustainability vision ISO 4000 plan

Kotler / Armstrong, Chapter 20 A company’s _____ provides a framework for pollution control, product stewardship, and environmental technology. environmental plan pollution policy sustainability vision ISO 4000 plan

Kotler / Armstrong, Chapter 20 According to “customer-value” marketing, a company should place many of its resources into customer-value-building investments. true false

Kotler / Armstrong, Chapter 20 According to “customer-value” marketing, a company should place many of its resources into customer-value-building investments. true false

Kotler / Armstrong, Chapter 20 Defining your corporate mission in broad social terms rather than narrow product terms is holding to a principle of “sense-of-mission” marketing. true false

Kotler / Armstrong, Chapter 20 Defining your corporate mission in broad social terms rather than narrow product terms is holding to a principle of “sense-of-mission” marketing. true false

Kotler / Armstrong, Chapter 20 Which of the following is included in an environmental sustainability grid? pollution prevention marketing mix promotion stewardship promotion mix

Kotler / Armstrong, Chapter 20 Which of the following is included in an environmental sustainability grid? pollution prevention marketing mix promotion stewardship promotion mix

Kotler / Armstrong, Chapter 20 _____ marketing is not a form of enlightened marketing. Innovative Consumer-oriented Customer-value Production

Kotler / Armstrong, Chapter 20 _____ marketing is not a form of enlightened marketing. Innovative Consumer-oriented Customer-value Production

Kotler / Armstrong, Chapter 20 Products that give consumers high immediate satisfaction but may hurt consumers in the long run are called _____ products. pleasing salutary hedonic desirable

Kotler / Armstrong, Chapter 20 Products that give consumers high immediate satisfaction but may hurt consumers in the long run are called _____ products. pleasing salutary hedonic desirable