Team Feasibility Project Best value sweet tea for your dollar in Denton By Immanuel Osuji Kyle Patterson Brandon Shull Magdalena

Restaurants Chicken Express Chick-Fil-A Golden Chick Rudy’s Taco Casa

Criteria We had 5 criteria for judging the sweet tea and they were: Distance from Campus Evaluation Price Evaluation Sugar Content Level Preference Test Taste test

Distance from Campus Evaluation We compared brands using their distance to the university. We used the individual restaurants in each chain closes to campus. We ranked tea highly based on which brand a student would travel the least distance to purchase. Tea Chicken Express Chick-Fil-A Golden Chick Taco Casa Rudy’s Distance from Campus (mi.) 0.6 2.2 1.9 2.5 2.8

Distance Evaluation Results and Rankings

Price Evaluation We researched the dollar amount of tea per gallon. We ranked the tea based on which was the cheapest. We ignored extraneous costs such as gas necessary to travel to these restaurants. We ignored any lowered prices associated with multi-purchase deals. Tea Chicken Express Chick-Fil-A Golden Chick Taco Casa Rudy’s Price ($) 3.46 5.25 3.32 3.97 7.04

Price Evaluation Results and Rankings

Sugar Content Evaluation We researched the sugar content in grams of a 16oz serving of each tea. We used 16oz as the standard amount a consumer would consume at a time. We awarded the teas ranking based on which one has the least amount of sugar. A higher sugar content is associated with a negative health effects and a less desirable taste. Tea Chicken Express Chick-Fil-A Golden Chick Taco Casa Rudy’s Sugar (g) 48 50 45 40 38

Sugar Content Evaluation Results and Rankings

Preference Test We conducted a survey of 30 people, in which we asked the participants to sample each tea without knowing which restaurant they were from. We then asked them to rank them from 1 to 5, 1 being the worst tasting tea and 5 being the best. We tallied the rankings from each participant, and ranked them based on which tea was assessed as each value the most often. We did this in order to see which brand of sweet tea was preferred over all of the others. Tea Chicken Express Chick-Fil-A Golden Chick Taco Casa Rudy’s Preference Test 5 3 4 1 2

Preference Test Results and Rankings

Taste Test After taking the preference test, the participants were asked to rate each tea individually. We used a 1-5 scale, where 1 signifies bad quality tea and 5 signifies superior quality tea. We averaged the rankings for each brand to produce an overall score. We ranked them based on which of these average scores was the highest. We conducted this test to determine whether consumers like the flavor of the teas. Tea Chicken Express Chick-Fil-A Golden Chick Taco Casa Rudy’s Taste Test 3.7 3.8 3.3 1 2.9

Taste Test Results and Rankings

Chicken Express Distance from campus: 0.6 miles Cost per gallon: $3.46 Sugar content per 16 oz serving: 48 g Preference Test results: 5 Taste Test results: 3.7

Analysis of Results for Chicken Express Chicken Express performed the most strongly on the preference test and the distance evaluation. Their tea is preferred over all of the other brands. The chain has a location that is only .6 miles away from campus, which is the closer than the other restaurants. Their weakest point is their sugar content, which is higher than Golden Chick, Taco Casa, and Rudy’s.

Chick-Fil-A Distance from campus: 2.2 miles Cost per gallon: $5.25 Sugar content per 16 oz serving: 50 g Preference Test results: 3 Taste Test results: 3.8

Analysis of Results for Chick-Fil-A Chick-Fil-A received a positive rating of 3 on the preference tests, which is the highest score that the restaurant received on any other criteria. Its weakest area is pricing. A gallon costs $5.25, which is more expensive than all of the other restaurants with the exception of Rudy’s.

Golden Chick Distance from campus: 1.9 miles Cost per gallon: $3.32 Sugar content per 16 oz serving: 45 g Preference Test results: 4 Taste Test results: 3.3

Analysis of Results for Golden Chick performed the best on its preference test and cost evaluation. It has an overall score of 4 and costs $3.32 per gallon, the lowest cost in comparison to all of its competitors. Its weakest area was its sugar content, which is higher than that of Taco Casa and Rudy’s.

Rudy’s Distance from campus: 2.8 miles Cost per gallon: $7.04 Sugar content per 16 oz serving: 38 g Preference Test results: 2 Taste Test results: 2.9

Analysis of Results for Rudy’s tea performed the best in the sugar content evaluation, with only 38 gs of sugar, making it the option that is the lowest in sugar compared to all of its competitors. Rudy’s performed the worst in the distance and cost evaluations. It has the most expensive tea per gallon. It is the farthest away from campus compared to all of its competitors.

Taco Casa Distance from campus: 2.5 miles Cost per gallon: $3.97 Sugar content per 16 oz serving: 40 g Preference Test results: 1 Taste Test results: 1

Analysis of Results for Taco Casa performed the best in the cost and sugar content evaluations. A gallon costs $3.97 and a serving contains 40 grams of sugar, which does not make Taco Casa the best out of all of the options for those criteria, but does make it a strong option. The tea performed the most poorly on the preference and taste tests. In both areas, it received the lowest possible score of 1.

Summary Criteria Distance from Campus Cost Sugar Content Preference Test Taste Test Best Option Chicken Express Golden Chick Rudy’s Chick-Fil-A

Conclusion

Questions?

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