Remember to try and vary your answers – not all answers can end in “that will increase sales revenue and improve profits” FIRST YOU MUST check exactly what the question is asking! It may not actually be asking for a business benefit or drawback! If is does ask to explain a benefit or drawback – try some of the following……………

BUSINESS BENEFITS Premium price Add value Differentiation / USP Increased market share BUSINESS BENEFITS Increase profit margins Competitive advantage Lower unit costs Target more market segments Differentiation / USP Increased sales revenue

BUSINESS PROBLEMS Ruin image Increased waste Increased costs Lose customers to competitors Reduce margins Loss of market share Inability to meet demand Too small a market