Incorporating Planned Giving Into Your Development Plan Kimberly Jetton, MNM Director of Planned Giving Archdiocese of Los Angeles

What is Planned Giving? A planned gift is any major gift, made in lifetime or at death as part of a donor’s overall financial and/or estate planning – Legacy Giving A method of supporting non-profits and charities that enables donors to make larger gifts than they could make from their income Source: Plannedgiving.com

Now Is the Time 10,000 people a day are turning 65 Largest transfer of wealth over the next 20-30 years than ever in history If you don’t ask, someone else will

5 Steps to Planned Gifts Where Do I Start? Become familiar with Planned Gift Vehicles

Planned Giving Vehicles Bequests in Will or Trust Appreciated Securities Transfers Appreciated Stock gifts Charitable Gift Annuities Charitable Remainder Trusts Charitable Lead Trusts Life Insurance Retained Life Estate

2. Identify Prime Prospects in your Pipeline 5 Steps to Planned Gifts 2. Identify Prime Prospects in your Pipeline

Where are you spending your time? The largest gifts are at the top Where are you spending your time?

Know Where to Find the Money Donors are older than many assume IRS data sheds light on ages of donors Donors over age 65 give disproportionally large percentage of total

Who is Giving? Source: IRS 2013 Age of Taxpayer Number of Donors % Dollars Deducted (1,000s) Cume % Deducted Average donated <26 382,311 1% $ 958,180 0.50% 100% $ 2,506 26-35 3,491,840 10% $ 10,733,774 6% $ 3,074 35-45 6,998,084 19% $ 26,207,223 13% 94% $ 3,745 45-55 9,247,646 25% $ 43,169,071 22% 81% $ 4,668 55-65 8,638,624 24% $ 50,670,087 26% 58% $ 5,866 >65 7,672,372 21% $ 62,925,982 32% $ 8,202 Total 36,430,877 $ 193,706,137 $ 5,343 Source: IRS 2013

Best Prospects Older, consistent annual donors, regardless of amount Board members Major gift donors Volunteers Single or Couple with no children

Case Study #1 Anti-Defamation League (Denver) Elderly female annual donor Sent $5.00 check every year Left a $250,000 bequest Source: Bruce DeBoskey

Case Study #2 Elinor T. Age 92 No appearance of outward appearance of wealth, no cash flow No affiliation with the school, but Catholic Began with a $2,000 annual scholarship Set up a $500,000 endowment upon death in her daughter and son-in-law’s name

Case Study #3 Steve M. 65 years old Single, no children Attends OLG Parish No affiliation with the school Set up Endowment of $2M in assets

Start or Reinvigorate a Legacy Society 5 Steps to Planned Gifts Start or Reinvigorate a Legacy Society

Legacy Society All donors who give to a parish, school or ministry are in the Legacy Society

Legacy Society Examples Start a Legacy Society with Charter Members Member benefits List in Annual Report Pin/Certificate Special Events 2% Club

How to Invite Your Donors to Join Letter of invitation to your board to become charter members. Include a gift intention form. Add us to your current life insurance policy as a contingent beneficiary or a percentage. Use an existing policy for our benefit. Add a codicil to your will or trust. IRA beneficiary. Bequest of stock or property. Let us know if you have already included us.

5 Steps to Planned Gifts 4. Include Planned Giving information in all of your marketing and mailings

Easy Marketing Add a check box on all of your donor cards Send slips in thank you letters Include planned giving reminders on your email signature Back of business cards

Visit our website for more information – YourLegacySociety.org Marketing Join our Legacy Society by including your Parish, School or Ministry in your WILL or TRUST.  For further information, please contact me today!  Our official legal title is:  The Catholic Organization, A Corporation Sole for the benefit of: (Your Parish, School or Ministry Name) Visit our website for more information – YourLegacySociety.org

Marketing Include in all Newsletters Bulletins Social Media Posts Have you remembered….

5. Partnership with Advisors 5 Steps to Planned Gifts 5. Partnership with Advisors

Advisor Partners Estate Planning Attorneys Financial Advisors Accountants/Tax Professionals

Professional Partners Council of Charitable Gift Planners Estate Planning Seminars Local Community Foundations Stelter Crescendo Sharpe

Questions? Thank You!