SOUTHPARK HOLIDAY LUNCHEON DECEMBER 8, 2009

Brief Reminder of the SouthPark Chapter’s Brand Initiative Desired Outcomes Stimulate SouthPark Business Activity Attract New Business Attract New Visitors Enhance & Strengthen SouthPark’s Existing Brand Identity Brand The essence, character and purpose of an entity, business or organization and the products and services it is responsible for; it is the heart and soul from which all communications emanate.

The Small Area Plan & the Stakeholders A town center composed of a balanced mixture of land uses that accommodate pedestrians, transit, autos and bicycles while serving as an integral part of the future mass transit system. Other Information Sources Meetings with Stakeholders Researching Other Communities Reviewing Existing Brand Elements

SouthPark, A Great Destination… Premier Retail Shopping Upscale Restaurants Elegant Hotels Numerous Events

…And More Important Business District Largest Chapter of the Chamber Large Residential Population Very Desirable Community

Next Steps Let’s start with a gift! SouthPark Citizen of the Year Other roll out plans to come

Special Thanks to:

2010 Event Schedule January 12 After Hours 5:30-7:30pm Brio Tuscan Grill February 9 Membership Luncheon 11:30-1pm Marriott Charlotte SouthPark March 9 April 13 May 11 Picnic at SouthPark 11-2pm Pavilion @ Symphony Park June 8 July 13 August 10 September 14 October 14 No Meeting In November due to holiday December 9