Market Summary Template (Example) Factor Considerations / Guidelines Market definition What does the market constitute How is it described in industry Overview of commodities/products/services covered by segments Overview Size Total turnover in the market per year Total volume (quantity) of sales Financial Ratios e.g. Profitability/ROI Overview of market by segments e.g., geographic area; customer base; sector Trade Associations Key Suppliers Please state if the commodity/service market is global, European, or UK, and identify the appropriate top 5 suppliers Market growth Trends in the past 2-4 years Expected forecast 2-4 years Growth values in terms of %, value or volume Influences affecting growth Trends and developments Trends in the market place (demand, technology, other developments, approaches etc) Key areas of technology supporting the market Current technologies – maturity and capability Technology development trends – next big thing & when? Rate of change Impact on the business Restrictions on technology access Supply market trends Major players in the market Supplier trends Overview of key suppliers Developments in pricing Discounting policies – volume / loyalty / risk:reward “Cost plus “ pricing “Market pricing” Reference: R3-22-B Released: 23/03/2017