Capsim Introduction Drop second individual assignment due April 17th or 18th. Total points available for the course is 800. Read Capsim FAQs to be posted.

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Presentation transcript:

Capsim Introduction Drop second individual assignment due April 17th or 18th. Total points available for the course is 800. Read Capsim FAQs to be posted on my web site. Read all manuals – Capstone Student Guide, Advanced Marketing, TQM, Human Resources, Labor Negotiation. Run five rounds of the rehearsal by 9:00 a.m. Saturday, Feb. 21st.

Capsim Introduction Manuals Positioning and product attributes pp. 6-7; 12-13 Marketing decisions pp. 18-19 Ideal spots pp. 13, 28 Demand analysis pp. 28-29 Basic forecasting method pp. 32-33 Six Strategies p. 35

Capsim Introduction Sequence of decisions Sales forecast Marketing decisions (product pricing, R&D) Production decisions (amount to produce, level of automation, buy or sell capacity, labor complement) TQM decisions HR decisions Labor negotiation (only round 6 in first game) Check pro forma cash flow statement and then enter Finance decisions

What to learn from the practice rounds? Capsim Introduction Choosing a strategy Match performance measures with the strategy Interpreting results after each round I look at each firm’s average contribution margin using the benchmark of 30%. Next, I look at the ROS After that look at the contribution margins of individual products What to learn from the practice rounds?