Civic Engagement Strongly Tied to Local News Habits

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Presentation transcript:

Civic Engagement Strongly Tied to Local News Habits

“In local communities, the civically engaged – the people who vote, volunteer and connect with those around them – play a key role in community life. Thus, how and to what degree they stay informed about their communities carries added weight.” — Pew Research Center

% who very closely follow… Attachment to One’s Community is Consistently Related to Local News Habits News Interest: % who very closely follow… Local News Neighborhood News Two or more locally relevant topics Highly attached Somewhat attached Unattached “Unattached” consists of those who say they are “not very” attached or “not at all” attached tot heir local communities. Source: Pew Research Center, “Civic Engagement Strongly Tied to Local News Habits,” Survey of U.S. adults conducted 1/12-2/8/16

Local TV News Top Source for Those with High Community Attachments % who get community news every day or several times a week from… “Unattached” consists of those who say they are “not very” attached or “not at all” attached tot heir local communities. Source: Pew Research Center, “Civic Engagement Strongly Tied to Local News Habits,” Survey of U.S. adults conducted 1/12-2/8/16

% who very closely follow… Regular Local Voters Show Stronger News Habits Than less Consistent Voters Voter Habits: % who very closely follow… Local News Neighborhood News Two or more locally relevant topics Always Vote Don’t Always Vote “Those who always vote” includes only people who are registered to vote and say they always vote in local elections. “Don’t always vote” includes people who vote less than always in local elections, say they never vote or are not registered to vote. Source: Pew Research Center, “Civic Engagement Strongly Tied to Local News Habits,” Survey of U.S. adults conducted 1/12-2/8/16

Local TV News Highest Among Consistent Voters % who get community news every day or several times a week from… “Those who always vote” includes only people who are registered to vote and say they always vote in local elections. Source: Pew Research Center, “Civic Engagement Strongly Tied to Local News Habits,” Survey of U.S. adults conducted 1/12-2/8/16

Pew Research Center did not measure “trust” among different platforms Pew Research Center did not measure “trust” among different platforms. However, TVB has done so with GfK research, and Local TV News is highest in trust.

Local Broadcast Television News: #1 For Trust I trust the News that I see/hear on this media source: Percent Agree Source: GfK TVB Mentor Survey Winter 2016 Persons 18+. Agree Strongly or Agree Somewhat Q9 - For each source, please indicate the extent to which you agree or disagree with the following statement: I trust the News that I see/hear on this media source. Broadcast TV News Websites includes local TV station websites & network websites for news/weather/sports.