Electronic Commerce Systems Lecture 5 Electronic Commerce Systems www.AssignmentPoint.com 2001 McGraw-Hill Companies

Chapter Objectives Identify the major categories and trends of E-commerce applications. Identify the essential processes of an E-commerce system, and give examples of how they are implemented in E-commerce applications. www.AssignmentPoint.com 2001 McGraw-Hill Companies

Chapter Objectives Identify and give examples of several key factors and Web store requirements needed to succeed in E-commerce. Identify and explain the business value of several types of E-commerce marketplaces. Discuss the benefit trade-offs of several E-commerce clicks and bricks alternatives. www.AssignmentPoint.com 2001 McGraw-Hill Companies

Electronic Commerce Technologies www.AssignmentPoint.com 2001 McGraw-Hill Companies

Process Categories of E-Commerce Catalog Management Access Control & Security Profiling & Personalizing Search Management Content Management Workflow Management Event Notification Payment Collaboration & Trading Database planning, beyond that of a personal or small business end user database created by a database management package, typically requires use of a top-down data planning process based upon the systems development model covered earlier: 1. Data Planning. At this stage, planners develop a model of business processes. This results in an enterprise model of business processes with documentation. 2. Requirements Specification. This stage defines the information needs of end users in a business process. Description of needs may be provided in natural language or using the tools of a particular design methodology. 3. Conceptual Design. This stage expresses all information requirements in the form of a high-level model. 4. Logical Design. This stage translates the conceptual model into the data model of a DBMS. 5. Physical Design. This stage determines the data storage structures and access methods. Teaching Tips This slide corresponds to Figure 5.22 on p.197 and relates to material on pp. 196-198. www.AssignmentPoint.com 2001 McGraw-Hill Companies

Electronic Payment and Security Systems Merchant’s Web Server Client Browser Payment Server Electronic Cash Cybergold Qpass E-Bill Payment CheckFree BillerXpert Online buying CyberCash 1 ClickCharge Bank accounts Debit Cards Online Banking Credit cards VISA MasterCard Verify merchant Receive order Receive payment Confirm order Verify customer Review payment Authorize or deny payment www.AssignmentPoint.com 2001 McGraw-Hill Companies

Success in E-Commerce Some Key Factors for Success in E-commerce Selection & Value Performance & Service Look & Feel Advertising & Incentives Personal Attention Community Relationships Security & Reliability Some Key Factors for Success in E-commerce www.AssignmentPoint.com 2001 McGraw-Hill Companies

E-Commerce Success Marketplaces Many to One Many to Many One to Many Some to Many Many to Some Marketplaces www.AssignmentPoint.com 2001 McGraw-Hill Companies

Summary E-commerce encompasses the entire online process of developing, marketing, selling, delivering, servicing, and paying for products and services. Basic categories of business and technology platforms for E-commerce marketplaces include: B2C, B2B, C2C. Many E-business enterprises are moving toward offering full-service B2C and B2B E-commerce portals supported by integrated customer-focused processes and internetworked supply chains. www.AssignmentPoint.com 2001 McGraw-Hill Companies

Summary (cont) B2C E-commerce. Businesses typically sell products and services to consumers at E-commerce websites that provide attractive Web pages, multimedia catalogs, interactive order processing, secure electronic payment systems, and online customer support. B2B E-Commerce: Business-to-business applications of E-commerce involve electronic catalog, exchange, and auction marketplaces that use Internet, intranet, and extranet websites and portals to unite buyers and sellers. www.AssignmentPoint.com 2001 McGraw-Hill Companies