Andreas Weigend Garmisch-Partenkirchen, 29. Mai Wir wissen nichts… aber wir können es messen! This presentation is on the web at: weigend.com/files/speaking/WeigendAareon_GAP_

Web 1.0 / 2.0 / 3.o Web 1.0: Digitize (B2B, B2C) Web 2.0: Share (C2B, C2W) Web 3.o: Connect (C2C) 2

1970s Building Computers

1980s Connecting Computers 1980s

1990s Connecting Pages 1990s

2000s Connecting People 2000s

2010s Connecting Sensors 2010s

8 Stanford Berkeley Google Facebook SF Home

9 weigend.com/itinerary

Smart Meters 10

Imagine… … you had all the data in the world freely available at your fingertips: What would you do to delight your customers? 11

Imagine …. Christoph Franz CEO, Lufthansa 12 bit.ly/datenlufthansa

13 bit.ly/datenmenschen

Maxim 1 1. Make it trivially easy for people to Contribute Connect Collaborate 14

Das Aal-Prinzip Andere arbeiten lassen! 15

Maxims 2 and 3 2.Big Data is a mindset, not just a toolset 3.Data is the new oil, and it needs refineries 16

17 Data Refineries

Maxims 4 and 5 4. Focus on metrics that matter to your customers, not to your lawyers 5. Focus on actions and feedback, not on analysis and reports 18

There are trade-offs in every decision Know thy axes (dimensions) Determine thy weights thoughtfully Experiment and optimize Wir wissen es nicht. Aber wir können es messen. 19

Who cares? Culture Shift Amazon has changed the way a billion people think about purchases Google has changed the way a billion people think about information Facebook has changed the way a billion people think about identity 20

The Cs of Commerce 1.Content 2.Context 3.Connection 4.Conversation 5.Community 21

1989 Stasi

On the Internet, nobody knows youre a dog 1993

On the Internet, everybody knows youre a dog 2012

Identity Attributes Relationships 25

Non-Social: Audience Social: Connected Individual 26 Business Models

Mindset Skillset Toolset Dataset 27

Mindset Does your product or service get better over time, with data? Does your customer understand the value for her when she gives you data? 28

Danke. 29 Andreas Weigend DE: US: +1 (650) Aareon AG | Jens Braune del Angel