Place - Distribution Different channels of distribution are important so that products and services are offered and reach existing and potential customers.

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Presentation transcript:

Place - Distribution Different channels of distribution are important so that products and services are offered and reach existing and potential customers Sourced: Tutor2U

Objective of Distribution To make products available in the right place at the right time and in the right quantity. Distribution moves the product from production to consumption Sourced: Tutor2U

Channels can have various levels Sourced: Tutor2U

Retailers - Introduction Sourced: Tutor2U

Key Trends in Retailing Sourced: Tutor2U

Key advantages of Retail Distribution Sourced: Tutor2U

Wholesalers Sourced: Tutor2U

Wholesaler Example Sourced: Tutor2U

Distributors Sourced: Tutor2U

Agent Sourced: Tutor2U

Functions of a Distribution channel Sourced: Tutor2U

Channel strategy decisions Sourced: Tutor2U

Direct or Indirect channels? Sourced: Tutor2U

Direct Channels Sourced: Tutor2U

Why use intermediaries? Sourced: Tutor2U

Short or long channels? Sourced: Tutor2U

Factors to Consider Sourced: Tutor2U

Short channels are used for … Sourced: Tutor2U

Long channels are used for … Sourced: Tutor2U

The impact of the Internet Sourced: Tutor2U

Test your knowledge Sourced: Tutor2U

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