Role of Geospatial Technology in Media Training of Trainers workshop Addis Ababa 17th September, 2012 Presented by: Vaibhav Arora Geospatial Media & Communications

Geospatial Technology in Media Visualisation makes it easy to share information Geospatial technology is important for both journalistic and business side of media Lately, the media industry has started making extensive use of geospatial technology

Journalists use GIS to… Perform geographic analysis Create maps for graphics For a combination of the two

Geospatial Technology in Media…

About Geospatial Media & Communications Works towards raising the profile of global geospatial industry For the benefit of world population and sustainable development of the planet Through our publications and conferences: Create awareness about geospatial technology Connect the stakeholders Advocate for the right policy environment Provide a platform for stakeholders to meet and share their concerns

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Global Footprint Our Conferences Asia Geospatial Forum Africa Geospatial Forum India Geospatial Forum Middle East Geospatial Forum Geospatial World Forum Latin America Geospatial Forum South Africa Geospatial Forum Geo Intelligence Asia

Our Publications Geospatial World magazine Connects stakeholders and addresses issues of the global geospatial domain Circulation of 16,000 copies in 140 countries

Our Publications… Print Publication: Online Publications: GeoIntelligence Magazine Online Publications: GeospatialWorld.net Geospatial World Weekly India Geospatial Digest Asia Geospatial

Transportation (May 2012)

Middle East edition (Sep 2011)

Geospatial Technology and Journalism Newspaper industry - earliest adopters of mapping technology Mainly concentrated towards business side Lately, the technology has found its way into the content part

Haiti Earthquake

Haiti Earthquake usatoday.com

UK Elections telegraph

Case study: Philadelphia Inquirer Story on the increasing number of road fatalities due to drunken driving Obtained road accident data Obtained data on liquor dispensing establishments

Case study: Philadelphia Inquirer… The data were plotted on a map The result was a map that showed relation between accidents and liquor establishments

Case study: Philadelphia Inquirer… Colour Coded Streets Based on Alcohol Related Crashes

Case study: Philadelphia Inquirer… Point Locations of Liquor Establishments

Case study: Philadelphia Inquirer… But the newspaper wanted to be completely satisfied before publishing the story and hired an independent agency, which came up with the same results Comparison of Liquor Establishments and Alcohol Related Crashes

Geospatial Technology & Media Business Growth of the Internet has posed a challenge for publishers Identifying new markets is the keys to success Geospatial Technology is the right tool for publishers

Case study: Washington Times newspaper Challenge: to increase subscription Required a detailed profiling of the readers Using GIS software, analysts mapped the areas with highest subscriber base

Case study: Washington Times… Consumers grouped into 65 different categories Almost half of the subscribers lived in just three segments Analysts discovered business opportunity in eight additional segments, which were similar to these three

Case study: Washington Times… Segment with most paid subscribers was characterised by its love for coffee GIS software used to map coffee shops around the area More newspaper boxes were placed near these shops, which raised the number of copies sold

Africa Geospatial Forum 3-4 October 2012, Mövenpick Ambassador Hotel, Accra, Ghana Theme: Geospatially Enabled Africa Plenary sessions: Harnessing Geospatial Potential for Better Community Policies and Standards for Sustainable Geospatial Future

Africa Geospatial Forum Panel Discussion: Prospects and Challenges of African Geospatial Industry Exclusive Seminar in partnership with UNECA Forum on Public-Private Alliance for Spatial Data Infrastructure

Africa Geospatial Forum Seminars: Road to Sustainable Land Administration in Africa Geospatial Resolving Social Issues Infrastructure Soaring New Heights Energy Powering Africa Technical Sessions: Oil & Gas Mining Local Governance Emerging Geospatial Technologies