America’s #1 Selling Weight Loss Supplement Hydroxycut America’s #1 Selling Weight Loss Supplement

Lose weight your way.

What is Hydroxycut? Brand of dietary supplements geared towards weight loss and lean muscle building Created & manufactured by MuscleTech 1st product became available in 1995 and has greatly evolved since. Their products come in a variety of different forms, which include drink mixes, protein bars, chewable “gummies,” caplets, and powders that you can sprinkle on food. A few main ingredients in the products include kelp fiber, green coffee bean extract, spinach extract, wild olive extract, cumin, wild mint, lady’s mantle, & of course caffeine.

Hydroxycut is for anybody who is either looking to Who is it for? Hydroxycut is for anybody who is either looking to lose weight, enhance performance, and/or increase muscle growth.

What attracts consumers? www.hydroxycut.com is a very organized and helpful site Includes articles for new workout ideas Tools to calculate individual caloric needs based on what the consumers goals are Articles for improving diet and nutrition Recipes and meal plan suggestions Promoted as the #1 selling weight loss supplement brand Options of capsules, powders, gummies, drops, or drink mix Also has a caffeine free option

Effectiveness of marketing Muscletech utilizes personal hydroxycut website, facebook, instagram, and their own app called “My Hydroxycut” Top fat burning supplement on bodybuilding.com hydroxycut commercial Available for purchase at most stores that sell supplements Walmart, GNC, Rite Aid, CVS, Vitamin Shoppe, Walgreens, and many other stores, also online supplement stores

Valid research There are two studies on the hydroxycut website showing the weight loss effect of their product, however neither study has been published in a medical journal According to WebMD there was a recall on hydroxycut in 2009 because there were reports of liver problems, seizures, and rhabdomyolysis - a condition where muscle tissue is broken down and released into the blood that can cause kidney failure the label recommends no one under 18 should use the supplement The FDA warns consumers to stop using the product immediately

of Hydroxycut users claim they have had success with the product. 73% of Hydroxycut users claim they have had success with the product.

Customer Misconceptions Validation Truth: Hydroxycut’s main ingredient is caffeine which is a natural diuretic. The first initial weight loss you will experience is loss of water weight. However, Hydroxycut does contain thermogenic properties and appetite suppressants, which over time will result in actual weight loss. Truth: Taking Hydroxycut along with a sensible diet and exercise plan will result in dramatic weight loss. Misconceptions Myth: By taking Hydroxycut, you are guaranteed to lose sufficient weight practically overnight. Myth: “I burned off 15 pounds of fat by using Hydroxycut,”

Cost of Hydroxycut The average cost for a one month supply ranges between $15.99- $41.99 Prices differ depending on type of formulation.

Should you purchase Hydroxycut? weighing out the pros and cons New formula is not associated with cases of liver damage Hydroxycut keeps you on a low calorie diet as well as a workout regimen to help optimize the product’s results Research and studies proved Hydroxycut can be effective Cons Increased risks due to drug interactions High dose of caffeine can increase symptoms of anxiety Increased risk of heart palpitations

Would you purchase Hydroxycut? https://www.youtube.com/watch?v=tQfda8XsTZw play video & then have an open discussion. Would you/have you ever purchased hydroxycut? why?

References: http://www.esupplements.com/products/hydroxycut-hardcore-elite/?utm_source=google+product+search&utm_medium=cpc&utm_campaign=hydroxycut-hardcore-elite&gclid=CKvAmdmdt8kCFQgUHwodV_ICSQ http://www.hydroxycut.com/ http://www.webmd.com/diet/obesity/hydroxycitric-acid-hydroxycut http://www.livestrong.com/article/536654-the-pros-cons-of-hydroxycut/