Quiz What does IRS do and stand for? The _________promotes small business development, helps businesses secure government contracts and provide assistance. Sydney is in the process of starting a new business what does she need, what does she need to decide? How would she finance her business, who would help? What organizations are out their to help entrepreneurs start a business? Name a local organization that could assist with starting a new business? This agency provides businesses with information regarding employer responsibilities in relation to unemployment insurance. Who am I?

Milemarker 6 Questions to reflect on: How are you going to test your business idea? What do you have to do to prepare to get the idea out in the marketplace? What problems did you encounter in testing your idea? Are there things you would do differently if you had to do it again?

Key Terms 1 1. Advertising-A non promotional message paid for by an identified sponsor utilizing media such as television, radio magazines billboards and direct mail. Financial plan-provides projected financial statements Loss-More money going out than coming in Net Profit-amount of money that remains when expenses are paid Opportunity cost-When resources are limited, the option that is given when a consumer chooses one product or service over another

Key Terms continued 2 Personal Selling-a form of promotion that uses planned personalized communication in order to influence customer buying decisions and ensure satisfaction Promotion- Any form of communication a business or organization uses to inform, persuade or remind consumers about its product/service Public Relations-Any activity designed to create a favorable image towards a business its products or its policies Visual Merchandising/display-cordination of the physical elements of a business or a product to project the desired image to the consumer

Key Terms continued 3 Vender –supplier of goods or services to a business

4.04 Understand the Marketplace Experience Risk Key to understanding the marketplace experience, is identifying risk and knowing how to manage and minimize your exposure to risk.

Definition of Risk Risk: The possibility of a financial loss.

Risk Management Risk Management: The process of managing a business’s exposure to risk in order to achieve business objectives.

Business Risk Business risk: The possibility of business failure or loss.

SpeculativeRisk Speculative risk: Risking loss to make a profit. Possibilities of loss, no change, or gain (Examples: buying new machinery, constructing new buildings)

Risk Pure risk: The possibility of loss to a business without any possibility of gain. Economic risks Natural risks Human risks Stopped on 11-12-2014  inancial analysis Print Email Meaning and definition of economic risk Generally speaking, economic risk can be described as the likelihood that an investment will be affected by macroeconomic conditions such as government regulation, exchange rates, or political stability, most commonly one in a foreign country. In other words, while financing a project, the risk that the output of the project will not produce adequate revenues for covering operating costs and repaying the debt obligations. Economic risk is, however, a nebulous term with various definitions. In a nutshell, economic risk refers to the risk that a venture will be economically unsustainable, due to various reasons vitiating from an alteration in economic trends to fraudulent activities which ruin a project’s outcome. Before starting with the projects, it is important to consider economic risk for determining the likelihood of potential risks being outweighed by the benefits. Example of economic risk The economic risk can be looked upon in a variety of ways, with a wide range of modeling systems. In a simple example, let us presume a planned housing development. In this case, the economic risk is that the gains from the development will not cover the development costs, leaving the developer in debt. This can take place due to downturns in the real estate market, lack of interest in the housing, unexpected cost overruns, and various other factors. Why economic risk matters Economic risk is one of the reasons for international investing carrying higher risk as compared to domestic investing. Bondholders and shareholders generally put up with the risk undertaken by international companies. Investors dealing in sale and purchase foreign government bonds are also exposed. Moreover, economic risk can also provide additional opportunities for investors. For example, foreign bonds allow investors to involve themselves circuitously in the foreign exchange markets as well as the interest rate environments of various countries. However, the foreign regulatory authorities can impose different requirements on the sizes, types, timing, credit quality, disclosures of bonds, and underwriting of bonds issued in their countries. Economic risk can be, however, reduced by opting for international mutual funds for they proffer instantaneous diversification, time and again investing in various countries, currencies, instruments, or international industries. 

Economic Risk Economic risks: Risks that result from changes in overall business conditions. Product obsolescence Government regulation Recession Competition Changing consumer lifestyles Population changes Limited usefulness of products Inflation

Natural Risk Natural risks: Risks resulting from natural causes. Floods Earthquakes Tornadoes Hurricanes Fires Lightening Droughts Unexpected changes in normal weather conditions

Human Risk Human risks: Risks caused by human errors as well as the unpredictability of customers, employees, or the work environment. Stolen credit cards and bad checks Accidents and injury Shoplifting Employee theft Burglary Robbery Computer crime

Methods of Risk Management

Methods Methods of dealing with business risk Risk reduction Risk transfer Risk retention Emergency planning

Think Pair Share Reflect back on the progress of your product or service? At this stage in the operation, what needs to be reevaluated or changed? By getting involved in producing products or services caused you to see entrepreneurship differently explain your answer. How successful or regretful are you in choosing the product or service. Throughout this progress what has your personal experience or knowledge have you gained from the “Road of Entrepreneurship?”

Risk reduction Design work areas to reduce the chance of accident or fire. Educate employees on safe use of equipment. Check and service safety equipment on a regular basis. Stress the limits of your company’s products. Implement ways to reduce shoplifting. Control employee theft. Implement ways to reduce robbery.

Risk transfer Property insurance: Covers the loss of physical property (cash, inventory, vehicles, buildings). Real property: Buildings, land, and fixtures. Personal property: Vehicles, clothing, furniture, jewelry. Business interruption insurance: Makes up for lost income if a business is shut down for repairs or rebuilding.

Group Activity Bell ringer 11-16-2015 What Methods do Entrepreneurs Use to Control Risk Read as a Group & Complete the Case Study at the bottom of handout.

Risk transfer Casualty Insurance Casualty insurance: Protects a business from lawsuits. Errors-and-omissions insurance: Protects businesses from lawsuits resulting from mistakes in advertising. Product liability insurance: Protects manufacturers from claims for injuries that result from using their products. Fidelity bonds: Protect companies from employee theft. Performance bonds: Protect a business if work is not finished on time or as agreed.

Risk Transfer Life Insurance Life insurance: Pays a business in the event of the insured person’s death.

Risk Transfer Workers’ Compensation Workers’ Compensation: A government-regulated program that provides medical benefits and income to employees who are injured on the job.

Risk retention Self-insurance against business loss The business must set aside money each month to help cover the costs should a loss occur.

Emergency planning Businesses must have procedures in place before a crisis occurs. Businesses must create emergency response plans to handle emergency situations.

What is Promotion in marketing mix? Promotion is one of the four main components of this mix, and it is essential to complete the sales process Communication The promotion component of the marketing mix is all about communication with the customer. If a business cannot effectively communicate its message to the public, it will not close sales

Advertising (Sprint) Kick the Beat - Sprint Family Plan TV Ad Commercial Target Target Black Friday 2-Day Sale Commercial

Advertising Nike Basketball Commercial 2013 - "Just Do It"

Advertising Continued One of the most essential components of promotion is advertising. Most businesses use some type of advertising to bring in new customers. This is a direct form of communication in which a business has to pay for the right to gain access to consumers. Advertising can take place in a number of different ways such as radio ads, TV ads, newspaper ads and online advertisement.

Public Relations Public Relations Public relations is another essential part of the promotion mix. Public relations deals with the overall general perception of the company. This can come through using news releases, news stories and other strategies to shape the perception of the company. Maintaining a good reputation in the public eye is important for most businesses, and this area of promotion deals with handling publicity. This could be done with the help of a public relations firm or handled internally.