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© 2016 Global Market Insights, Inc. USA. All Rights Reserved  North America led by the U.S. vitamin D market size should show a steady growth over the forecast period. Three quarter of the U.S. population is vitamin D deficient which has led to rise in skin cancer, diabetes, and heart diseases which may hinder market growth. Favorable government regulations along with increase in consumer concerns towards health may drive regional growth.  Europe vitamin D market size, driven by Italy, France, UK, and Germany, may witness significant gains due to increasing application scope in pharmaceutical and personal care industries, thereby driving regional industry growth. EFSA has set dietary reference values (DRVs), for infants aged 7-11 months may intake 10 ug per day.  Asia Pacific led by India, South Korea, Japan, and China vitamin D market size may have steady gains owing to strong growth in feed, pharmaceutical, and functional food industries. Increasing consumer awareness along with growing incidences of rickets, osteoporosis, and oestomalacia may fuel regional demand.. Regional Analysis of Vitamin D Market :

© 2016 Global Market Insights, Inc. USA. All Rights Reserved Application Analysis of Vitamin D Market :  Increasing fortified food, sports or energy drinks and fruits & vegetables should drive functional food & beverages market size. Global food & beverages market may witness gains at over 8%. Rising trend of self-medication, disease prevention and consumer awareness towards healthy diet along with meeting recommended diet intake may drive industry growth. Food products offering Vitamin D supplements includes fortified cereals, breads, juices, soymilk, edible oil and dairy products.

© 2016 Global Market Insights, Inc. USA. All Rights Reserved  Improper diet in underdeveloped countries including Sudan, Congo, Mali, Ethiopia and Djibouti and high incidence rate of vitamin D deficiency may drive industry growth. Government and private institutions are increasingly emphasizing on supplementing such compounds through public awareness campaigns and regulating food policy reform which may create opportunities in the industry.  Global vitamin D market share is fragmented and competitive with considerable number of competitors operating at local and regional levels. Key industrial participants include BASF, ADM, Kraft Foods Group, Koninklijke DSM, Pfizer, and Synthesia. These market players have adopted strategies to expand business and enhance product portfolio. Competitive Market Share of Vitamin D Market :

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