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© 2016 Global Market Insights, Inc. USA. All Rights Reserved  The U.S. dominated the social CRM market and is projected to continue the same over the forecast time span. Increasing investments from organizations for promoting customer retention and enhancing customer experience have led to the industry growth in the region. Moreover, the rising demand for these solutions from SMBs will further fuel the regional growth.  Asia Pacific is predicted to grow at a significant rate over the forecast timeline owing to increasing number of SMEs in the emerging economies including China and India. Moreover, venture capital funding has propelled the regional growth. Europe is expected to showcase an exponential growth rate owing to the demand from various sectors such as finance, retail, travel, and utility in the UK. Moreover, the rising need for developing effective marketing campaigns will further fuel the growth of social CRM market in the region. Regional Analysis of Social CRM Market :

© 2016 Global Market Insights, Inc. USA. All Rights Reserved Application Analysis of Social CRM Market :  By application, social CRM market is divided into marketing, sales, customer service & support, and others. Marketing and sales are expected to showcase dominance in this segment. It is attributed to the rising need of organizations to increase sales and improve marketing activities. Customer service and support is also anticipated to grow significantly over the forecast time frame. These solutions have enhanced the interaction between enterprises and their customers by utilizing prevailing social platforms.  Various companies are increasingly shifting their focus toward this software for enhanced interaction with their consumers. For instance, in June 2015, Pizza Hut implemented social CRM by adopting Azure as its infrastructure platform for faster interaction with customers. It moved the web system’s entire databases and back-end servers to Azure for enabling the development of mobile application.

© 2016 Global Market Insights, Inc. USA. All Rights Reserved  Oracle, Lithium, Salesforce, SAP CRM, IBM Corp., Microsoft, Jive Software, NetSuite, Pegasystems, SugarCRM, RightNow CRM, and Buzzient are a few industry players. Most of the industry players are adopting strategies, such as acquisitions, alliances, and product innovations, for setting foothold in the market. For instance, in June 2017, Microsoft’s subsidiary LinkedIn announced the acquisition of Heighten for sales productivity software. This strategy will help the company extract more value from the social network and connect it to CRM and external sales processes. Competitive Market Share of Social CRM Market:

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