MKT 445 Week 3 Individual Sales Relationship Paper Write a 1,050- to 1,400-word paper in in which you compare and contrast the cost of customer retention versus customer acquisition. Explain the different types of relationships for business-to-business and business-to-consumer in the presale and post sale in terms of the decision to buy and customer retention. Format your paper consistent with APA guidelines. To purchase this material click below link Relationship-Paper For more classes visit