Chapter 5- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Five Consumer Markets and Consumer Buyer Behavior

Chapter 5- slide 2 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Groups of people with shared value systems based on common life experiences and situations are called _____. 1.cohorts 2.cults 3.subcultures 4.affiliate groups

Chapter 5- slide 3 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Groups of people with shared value systems based on common life experiences and situations are called _____. 1.cohorts 2.cults 3.subcultures 4.affiliate groups

Chapter 5- slide 4 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Hispanic, African American, Asian Americans, and _____ are recognized as the four most important market segments. 1.baby boomers 2.mature consumers 3.generation x 4.echo boomers

Chapter 5- slide 5 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Hispanic, African American, Asian Americans, and _____ are recognized as the four most important market segments. 1.baby boomers 2.mature consumers 3.generation x 4.echo boomers

Chapter 5- slide 6 ©2012 Pearson Education, Inc. publishing as Prentice Hall. The most affluent demographic segment in the U.S. are the _____. 1.Hispanics 2.African Americans 3.Asian Americans 4.mature consumers

Chapter 5- slide 7 ©2012 Pearson Education, Inc. publishing as Prentice Hall. The most affluent demographic segment in the U.S. are the _____. 1.Hispanics 2.African Americans 3.Asian Americans 4.mature consumers

Chapter 5- slide 8 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Society’s relatively permanent and ordered divisions whose members share similar values, interests, and behaviors are referred to as the _____. 1.subculture 2.families 3.social class 4.elitists

Chapter 5- slide 9 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Society’s relatively permanent and ordered divisions whose members share similar values, interests, and behaviors are referred to as the _____. 1.subculture 2.families 3.social class 4.elitists

Chapter 5- slide 10 ©2012 Pearson Education, Inc. publishing as Prentice Hall. A person within a reference group who exerts social influence on others by virtue of special skills, knowledge, or other characteristics is called a(n) _____. 1.opinion leader 2.mature consumer 3.affluent consumer 4.upper class citizen

Chapter 5- slide 11 ©2012 Pearson Education, Inc. publishing as Prentice Hall. A person within a reference group who exerts social influence on others by virtue of special skills, knowledge, or other characteristics is called a(n) _____. 1.opinion leader 2.mature consumer 3.affluent consumer 4.upper class citizen

Chapter 5- slide 12 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Which of the following refers to the unique psychological characteristics that distinguish a person or group? 1.Purchasing power 2.Self-concept 3.Lifestyle 4.Personality

Chapter 5- slide 13 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Which of the following refers to the unique psychological characteristics that distinguish a person or group? 1.Purchasing power 2.Self-concept 3.Lifestyle 4.Personality

Chapter 5- slide 14 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Maslow’s hierarchy of needs includes psychological, safety, _____, esteem, and self- actualization needs. 1.social 2.economic 3.lifestyle 4.educational

Chapter 5- slide 15 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Maslow’s hierarchy of needs includes psychological, safety, _____, esteem, and self- actualization needs. 1.social 2.economic 3.lifestyle 4.educational

Chapter 5- slide 16 ©2012 Pearson Education, Inc. publishing as Prentice Hall. The process by which people select, organize, and interpret information to form a meaningful picture of the world is _____. 1.realization 2.learning 3.perception 4.motivation

Chapter 5- slide 17 ©2012 Pearson Education, Inc. publishing as Prentice Hall. The process by which people select, organize, and interpret information to form a meaningful picture of the world is ________. 1.realization 2.learning 3.perception 4.motivation

Chapter 5- slide 18 ©2012 Pearson Education, Inc. publishing as Prentice Hall. A consumer purchases fine, expensive furniture after having conducted thorough personal research and perceived significant differences among brands. The customer is said to exhibit _____ buying behavior. 1.dissonance-reducing 2.variety-seeking 3.complex 4.habitual

Chapter 5- slide 19 ©2012 Pearson Education, Inc. publishing as Prentice Hall. A consumer purchases fine, expensive furniture after having conducted thorough personal research and perceived significant differences among brands. The customer is said to exhibit _____ buying behavior. 1.dissonance-reducing 2.variety-seeking 3.complex 4.habitual

Chapter 5- slide 20 ©2012 Pearson Education, Inc. publishing as Prentice Hall. _____ buying behavior is characterized by low consumer involvement but significant perceived brand differences. 1.Dissonance-reducing 2.Variety-seeking 3.Complex 4.Habitual

Chapter 5- slide 21 ©2012 Pearson Education, Inc. publishing as Prentice Hall. _____ buying behavior is characterized by low consumer involvement but significant perceived brand differences. 1.Dissonance-reducing 2.Variety-seeking 3.Complex 4.Habitual

Chapter 5- slide 22 ©2012 Pearson Education, Inc. publishing as Prentice Hall. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. ©2012 Pearson Education, Inc. publishing as Prentice Hall.