NIRI: Communications Practices Telling the company story in three different regions The multi-region view Rupert Della-Porta, COO November 2012 Atlantic Equities LLP 25 Copthall Avenue London EC2R 7BP

Introduction Evolution of global money management –How it is changing –Impact of changes Finding the money –Where it is –Who runs it Opportunity offered by sellside demand for NDR’s Agenda 2

How it is changing –BRICS, pan European, global thematic – all of these are driving a more global approach –Sellside research firms now support the buyside better –Europe a global center Impact of these changes –Greater competition for investment capital –Emphasis on valuation and cash flow usage Evolution of global money management 3

Fund groups now straddle the world As a result.... –Local knowledge is essential –Be disciplined: Will they buy? –Focus on the “alpha” of meetings and the ROI of the trip The US Commerce Department estimates that 10% of US stock is currently held outside of the US. We estimate that 8% of this is held in Europe. Given the lack of total transparency due to 13F filing loopholes it can be assumed that the percentage is even higher. Finding the money 4

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