Write here the title of the business plan and your name/affiliation RECOMMENDATION: THE NUMBER OF TOTAL SLIDES SHOULD BE 18. Thessaloniki, 12 September 2013

Without yet getting into your product or service, describe the nature of the problem you address. A slide on the problem that the company will address. You want an investor to understand that your company is solving a problem that really exists and that you have the qualifications to solve it. The questions are there to ease your thinking. Do not use them or answer them straight. What is the problem that the business is addressing? Why does the problem exist? How big is the problem? Mention data, statistics. Why are current solutions inadequate? Quotations from market participants The problem / The market need (1 slide):

Introduce your product, and the benefits. You will want to focus more on what your solution does vs. how it does it. Talk about the benefits - not just features, and don’t go too deep on technical details unless the investor shows a real interest or asks. The questions are there to ease your thinking. Do not use them or answer them straight. What will the company do to address this problem? How does your venture solve the problem? How the product or service will deliver value to customers once they are using it. (Lower consumer cost/time, Better experience (increase willingness to pay), Improve supply chain for customers (B2B), Increase volume for customers (B2B, B2C)) Say what your primary product does What stage are you at? Pictures of your product The solution / Technology (2 slides):

An investor wants to know that you know the space very well, they are depending on you to be the expert. Competition matrix is needed. The questions are there to ease your thinking. Do not use them or answer them straight. Who is the competition (direct - indirect)? How are they currently addressing the problem you are solving? In which key ways is your product superior? How should one think about the competitive landscape? (Global/regional/national level) Why is the company positioned to win? Products features and benefits compare to competition with specific companies, products and services Why/how is it more effective than the current solutions, if any? The competition (2 slides):

The questions are there to ease your thinking. Do not use them or answer them straight. What makes the company’s position defensible? What is the relevant intellectual property and know-now? What is the status of patents, if any? Where are your competitors in the development stage? (behind you in development or major established market players?) The barriers / Competitive Advantages (1 slide):

I nvestors want to know that this is a good opportunity that they can build a big business around. You need to show that the market is significant enough. The questions are there to ease your thinking. Do not use them or answer them straight. Do customers recognize that they have the problem you are trying to solve? If there was a solution would they buy it? Estimate of Total Addressable Market (TAM) size Market Characteristics and customer behavior How big is it? Growth rate? Maturity. Market Capture projections. What is the market size? Supporting data and evidence The market / Opportunity (2 slides):

Describe the rationale of how your organization will create, deliver, and capture economic value. The questions are there to ease your thinking. Do not answer them straight. How new customers will discover your product or service (People will tell their friends (viral), We will advertise (paid), We will market directly to enterprise customers, We will employ partners to distribute product.) What is your cost to acquire a customer? Marketing strategies. How will you reach the market? Pricing The plan / Business Model (2 slides):

Describe the rationale of how your organization will create, deliver, and capture economic value. The questions are there to ease your thinking. Do not use them or answer them straight. How will this acquisition cost change over time and why? (What is the lifetime value of a customer?) How will you reach your customers in an economical way? Distribution Channels Revenue Model – how and when will the company generate sales, cash flow, and profits? Strategic partners (if any) - who are the partners that will help develop, promote, sell, and support the product (if any)? What is the product release schedule? The plan / Business Model (2 slides):

On one slide, highlight the backgrounds of the key members of the team, and any directors or advisors (not too many) who bring something special to the startup. Explain verbally whom you intend to add to the team in the next year. A good photograph, age, and position are crucial facts. Key team members (Founders, CEO, CTO, etc.) Corporate Board and Advisory Board, if applicable Current roles and past positions Key relevant biographical details Photo of each key member The team (1 slide):

Describe the basic key facts of the company in a simple and precise way. Year founded Number of employees Key milestones achieved to date Existing customers, design partners, channel partners Amount invested in company to date How much have you raised and from whom? Key company facts (1 slide):

Give a financial overview of the last 3 years (if applicable) of the company. Make a matrix with the following components. Existing financials (3 Last Years) Revenue COGS (Cost of Goods Sold) R&D (Research & Development) Expenses S&M (Sales & Marketing) Expenses G&A (General And Administrative) Expenses EBITDA Net Profit Cash balance Key company facts (1 slide):

Give an overview of other services and products that your company offers and they are not include it in the current business plan. Are there any other products or services? Key company facts (1 slide):

Describe the total amount of fund that you request (first and second installment) and describe how and where you will use this ammount. Whats the amount that you request (first and second installment) How/where you will use the fund. R&D spending Product Release Total Investment and Use of Funds (1 slide):

Describe the projection of your financial for the upcoming 3-5 years offering a matrix with the following criteria. Straightforward income statement and cash balance: Revenue COGS (Cost of Goods Sold) R&D (Research & Development) S&M (Sales & Marketing) G&A (General And Administrative Expense) EBITDA Cash balance What are your three-year or five-year P&L projections? The financials (1 slide):