Compulsory power / power over Institutional power / power with Structural or productive power / power with or to
Brazil ‘ s National AIDS Programme WTO Trade Dispute between Brazil and the US ( February 2001) TRIPS - Agreement (1994) Everything was in favour of the US ( in material and immaterial terms ) Teaming up with social movements, civil society organizations and US media Threatening various pharmaceutical companies Introducing resolutions in the UN Human Rights Council and the World Health Assembly Exercise of Power --- case study: Brazil
US media and civil society portray the US government and pharmaceutical companies as the bad guys, - only interested in their own commercial gains - threating the lives of millions of people around the world - not interested in protecting human rights Brazilian government as - a hero taking on the powerful enemies - a country doing what is morally right - acting in favour of human rights