The Funding Mix & Match

About us Suzanne Treharne, Head of Individual and Corporate Engagement, LCVS Victoria Symes, Director, impact fundraising

This session Sector snapshot The funding mix What you need to succeed Your turn to try… Emerging trends What next?

Sector snapshot UK Voluntary Sector Income £m (Source: NCVO Almanac 2013)

Sector snapshot

UK Voluntary Sector Income £m (Source: NCVO Almanac 2013)

The funding mix SourceWhatProsCons StatutoryGovernment grants National Lottery Local council Aimed at charitiesLots of data needed Rapidly declining Charitable Trusts/Foundatio ns Private funds with sole purpose of giving to charities in response to written applications Good return on investment Usually specific projects Need lots of data Individual Giving (general) Direct mail, community events, schools, in-memory, collections, raffles, text-giving, social media Everyone can get involved Builds local presence and raises profile Low return on investment – resource heavy Major DonorsWealthy individualsInfluential Larger gifts! Influencers e.g. board members LegaciesGifts in willsGood for loyal supportersUnpredictable; long time CorporateCompany giving, employee fundraising and sponsorship Raises profile Can bring large gifts Long time – resource heavy Some causes more difficult

The funding mix Every charity is different Choose the right ones for you Should NEVER be just one source Discussion in pairs: What’s your charity’s funding mix?

What you need to succeed Case for Support Different causes lend themselves more easily to different fundraising streams Impact Networks – private and public Suppliers Community networks Board Members Opportunities Resources

Your turn to try… Task: What funding sources would be best for these charities? How would you get started? (There are no right or wrong answers!)

Other things to consider… Crowdfunding Social Investment Commissioning Match-funding Partnerships

What next?