PLASTIC MONEY

 PARTIES  CONCEPT  OPERATIONAL ASPECTS  PRODUCT AUGMENTATION  EMERGING SCENARIO

PARTIES  CARD ISSUERS  CARD HOLDERS  MEMBER ESTABLISHMENTS  MEMBER AFFILIATES  CLEARING AGENCIES

FEATURES  CREDIT CARD / CHARGE CARD  ISSUANCE  PAYMENT PERIOD  AMOUNT OF PAYMENT  INTEREST PAYMENT  ANNUAL COMMISSION  MAXIMUM PURCHASE AMOUNT

 CREDIT CARD / DEBIT CARD  PAY LATER – PAY NOW  CREDIT AVAILABLE – INSTANT  NO ACCOUNT ACCESS – AVAILABLE  NO ACCOUNT OPENING – REQUIRED  NO NETWORK REQUIREMENT – POS  NO BALANCE REQUIRED – REQUIRED  RISK OF FRAUD – MINIMIZATION OF FRAUD

OPERATIONAL ASPECTS  ISSUE  PURCHASE  REALIZATION

PRODUCT AUGMENTATION  PERSONAL ACCIDENT INSURANCE  CASH WITHDRAWAL FACILITY  INCREASE IN CREDIT LINES  ‘ADD-ON’ FACILITY  LEVERED INVESTMENT FACILITY  AFFINITY CARDS

ISSUES  DRAFT GUIDELINES  ISSUE OF CARDS  INTEREST RATES / OTHER CHARGES  BILLING  DIRECT SELLING AGENTS  CUSTOMER RIGHTS  RIGHT TO PRIVACY

…Contd.  CUSTOMER CONFIDENTIALITY  DEBT COLLECTION  GRIEVANCE REDRESSAL  MONITORING

BRANDING  BRANDING STRATEGIES  CO-BRANDING  BRAND MEASUREMENT

CO - BRANDING  ENHANCES BRAND REPUTATION  INFLUENCES CONSUMER PSYCHE

BRAND MEASUREMENT  KEY BRAND METRICS   CUSTOMER EXPERIENCE   CUSTOMER RETENTION   CUSTOMER LOYALTY

PRICING  FACTORS INFLUENCING PRICING DECISIONS  PRICING ISSUES  GUIDELINES FOR PRICING

FACTORS INFLUENCING PRICING DECISIONS  CONSUMER PRICE AWARENESS  PERCEIVED PRICE VALUE

PRICING ISSUES  RISK-BASED PRICING  USE OF APRs  FEES

GUIDELINES FOR PRICING  FAIR PRACTICES CODE

PROMOTIONAL MIX  CREDIT CARD ADVERTISING  SALES PROMOTION  PERSONAL SELLING  PUBLIC RELATIONS  RBI REGULATIONS

CREDIT CARD ADVERTISING  ADVERTISING OBJECTIVES  ADVERTISING APPEALS  ADVERTISING MEDIA

SALES PROMOTION  INTRODUCTORY OFFERS  CASH BACK SCHEMES  REWARD PROGRAMS  CAUSE-RELATED MARKETING

PERSONAL SELLING  DIRECT SALES FORCE  DIRECT MAIL  DIRECT SELLING AGENTS  CALL CENTERS

DISTRIBUTION  BRANCH NETWORK

CURRENT SCENARIO  CREDIT CARD USAGE  TECHNOLOGY  CORPORATE USAGE  FRAUDULENT PRACTICES  PRIVACY ISSUES AND SOFT TARGETING  CRM IN CREDIT CARD MARKETING